Senior Manager, Consumer Lifecycle Marketing

For our client, we are seeking a Senior Manager, Consumer Lifecycle Marketing to join the team of a leader in the Finance & Insurance space. This role will shape the strategy for customer lifecycle engagement, with a strong focus on driving retention, adoption, and long-term customer value. You will lead the development of messaging and journey design across channels, partnering closely with cross-functional teams to improve performance at key moments in the customer experience. The position calls for a data-driven marketer who can translate customer behavior into targeted programs, testing discipline, and measurable business impact. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $165,000 - $192,000 annually Responsibilities Own the lifecycle marketing strategy and roadmap to increase customer lifetime value Set the contact strategy for customer messaging across various channels Design and run onboarding and first-payment journeys for new customers Develop business cases for digital adoption and benefits enrollment Own segmentation and targeting based on customer behavior and engagement data Run lifecycle marketing like a performance portfolio, focusing on incremental value Own the lifecycle testing agenda, designing tests and scaling successful strategies Qualifications Bachelor's degree in Marketing, Business, or a related field, or equivalent experience 7+ years of experience in lifecycle, CRM, retention, or customer marketing Proven track record of increasing customer lifetime value through lifecycle or CRM programs Hands-on experience with marketing automation and customer engagement platforms across multiple channels Experience running a testing program and measuring incremental impact with control groups Benefits Excellent benefits package including 401(K) match and tuition reimbursement Comprehensive medical, dental, and vision coverage Adoption assistance and parental leave Additional workplace culture benefits Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification-your background could be exactly what this team needs. #J-18808-Ljbffr