Director, Brand Marketing

Application deadline:
Location: Madison 07940, New Jersey, United States
Contract type: Permanent
Job ID: 4497


Role Description

Your Role

As Director, Brand Marketing, you will support and lead the overall US Adbry® marketing strategy. This role will be responsible for leading the development and execution of HCP marketing strategy and tactics for the US market, including branding, positioning, campaign visuals and messaging, core claims, and all US promotional materials. Additional responsibilities will include market development activities such as advocacy development, integration with promotional medical education initiatives, advisory boards, and ensuring aligment with/serving as the US point of contact for LEO Global Marketing.


This is a hybrid role, based out of LEO's Madison, NJ office.

Your Responsibilities

• Developing innovative and impactful HCP US strategy and tactics
• Sourcing and managing appropriate marketing agencies
• Participating in and actively providing input to the Global teams regarding strategic and tactical initiatives
• Co-leading the development of branding initiatives including positioning, strategic imperatives, and messaging
• Collaborating with the Medical Education lead to bring the scientific narrative for Adbry® alive in the US
• Lead and participate in advisory boards, and attend scientific sessions where needed
• Establishing strong relationships with global and US opinion leaders to establish LEO as an important partner in treating AD and eczema, and to obtain disease, clinical and market insights
• Establishing engaging, productive, and sustainable work relationships with key internal stakeholders including Medical Affairs, Legal, Regulatory, Finance, Market Access, Sales, Sales Operations, and key global functions
• Budget management for key Adbry® advertising and promotional programs, and corresponding agencies
• Effectively managing key vendor relationships
• Co-leading the generation of market and disease insights through systematic market research, competitive intelligence, and business intelligence/data analysis
• Contribute to business development/life-cycle management projects as needed

Your Qualifications

• BA/BS degree required; MBA preferred
• 8-10 years of experience in in-line/product launch marketing roles for a pharmaceutical or biotechnology company
• Dermatology experience is required
• Prior biologics and/or rare disease experience required
• Strong collaborative, strategic and tactical marketing skills
• Demonstrated organizational savvy and self-awareness
• Planning, process, and results oriented
• Strong presentation skills to groups of all sizes
• Technology savvy, business oriented and nimble learning abilities required
• Proven ability to lead change and transformation through influence
• Strong data analysis required and forecasting skills preferred
• Understanding of multichannel marketing principles and ways of working preferred

• The ability and willingness to travel domestically and internationally as required (up to 25%)

The base salary range for this position is $200,000 to $290,000 per year. The base salary range represents the anticipated low and high of the LEO Pharma range for this position. Salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Beyond the skin

Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.


LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer. At LEO Pharma, we believe that our different perspectives, backgrounds, and attitudes are what enable us to make the best decisions, foster an inclusive culture, and meet the needs of the market we operate in. Therefore, we encourage you to apply for the position if you are excited about the role - even if you don't meet every single requirement listed, you might be just the pioneer we are looking for. With this in mind, applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We believe in flexibility in all aspects - also when it comes to supporting our employees' diverse needs, hence, we offer hybrid work opportunities whenever possible.

For certain positions, LEO Pharma might complete a background check conducted by a third party.

LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels:
• the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite
• via email to/from addresses using only the LEO Pharma domain of "@leo-pharma.com"
• screening and interaction by telephone and through the Microsoft Teams platform.
Please note:
• LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment-related activities.
• Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.
• LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.

Report a concern: Whistleblower hotline | LEO Pharma