Social Media Manager

Be the one who makes a difference! At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us. Vertex Education is seeking a Social Media Manager to support the social media presence of Legacy Traditional Schools, a 28-campus charter school network serving families across multiple states. This role is ideal for a strategic, hands-on social media professional who knows how to turn real school moments into meaningful content. You will help bring campus life, classroom moments, student achievements, parent stories, school events, and community connection to life across Legacy’s social media channels. This is not a single-location social media role. Legacy’s campuses operate as individual local communities, and this position will help support a consistent, parent-centered social presence across a multi-campus network. The role will contribute to organic growth, brand trust, local discovery, family engagement, and enrollment-supporting actions. Families often discover and evaluate schools through what they see online. This role helps make Legacy’s campus stories visible, useful, and meaningful for parents. By connecting authentic school moments to smart social media strategy, the Social Media Manager will help strengthen community trust, support local discovery, and contribute to enrollment marketing success across the Legacy Traditional Schools network. Essential Functions: Social Media Strategy and Channel Management: Own and manage Legacy’s organic social media strategy, content calendar, publishing cadence, and platform mix. Support social media across a 28-campus school network while balancing brand consistency with local campus authenticity. Manage and support content across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, Stories, Reels, and other relevant social channels. Recommend what content should be repeated, adjusted, boosted, tested, or discontinued based on audience response and performance data. Campus Storytelling and Content Creation: Build a repeatable process for identifying strong stories from campus accounts, campus teams, school events, classroom moments, and community activities. Turn campus-level stories into parent-centered content that helps families understand the value of the Legacy experience. Create and edit captions, short-form video concepts, story sequences, reels, carousels, event promotions, and other platform-native content. Partner with campus and marketing stakeholders to request, refine, and repurpose content while preserving each campus’s local voice. Community Engagement, Reputation, and Local Discovery: Monitor and engage with social activity to strengthen community connection and support parent-facing communication. Assist with Google Business Profile support in partnership with appropriate internal stakeholders. Surface review themes, parent feedback, frequently asked questions, engagement patterns, and escalation needs to the right internal teams. Promote campus and network events through content that encourages families to learn more, RSVP, schedule tours, request information, or begin the enrollment process. Performance Reporting and Marketing Collaboration: Track and analyze social media performance across platforms, content types, campaigns, and campus-related themes. Use insights to improve content planning, campus story requests, event promotion, boosted content recommendations, and future campaigns. Partner with enrollment, events, website, paid media, creative, analytics, and organic growth stakeholders to understand how social media supports parent discovery and enrollment marketing. Share weekly, monthly, and quarterly insights that connect social activity to engagement, website traffic, event interest, Request Info actions, and other enrollment-supporting outcomes. Qualifications: Required Qualifications: Four or more years of professional experience managing social media for a brand, organization, agency, school system, or multi-location business. Experience creating and managing organic social media content calendars across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, Stories, and Reels. Strong writing, editing, storytelling, and content development skills. Experience creating or managing short-form video, social copy, carousels, reels, stories, and platform-native content. Experience using social media performance data to improve content strategy, engagement, traffic, or campaign results. Experience coordinating content, approvals, campaigns, or stakeholder input across multiple teams, departments, or locations. Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field; or equivalent combination of education and relevant experience. Ability to support occasional evening or weekend needs tied to school events, timely social coverage, community engagement, or reputation-related activity. Ability to collaborate across marketing, enrollment, campus, events, creative, analytics, website, and paid media teams. Ability to manage multiple priorities across a large, multi-campus organization. Preferred Qualifications: Experience in K-12 education, charter schools, school marketing, enrollment marketing, or family-facing communications. Experience supporting social media for a multi-campus, multi-location, franchise, healthcare, education, or distributed organization. Experience using social media to support website traffic, event attendance, tour requests, interest forms, lead generation, or enrollment-related goals. Experience with social media scheduling, reporting, listening, or content creation tools. Experience supporting online reviews, reputation themes, local business profiles, community feedback, or parent/customer sentiment. Portfolio or examples of social media content, short-form video, campaigns, reporting, or community engagement work preferred. Background Check Requirements: The incumbent in this position will be required to pass a criminal history background check. Must be able to obtain and hold a valid IVP Level One Fingerprint Clearance Card at all times. Physical and Travel Requirements: This position requires the need to lift objects (up to 25 pounds) on occasion. This position may require sitting for long periods at times, talking on the phone, standing, kneeling, stooping and long periods of concentration. Local and in-state travel required. Be excited to be a part of our team and grow your career with us! Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education. Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up. Be supported in your work by caring leaders and team members who want you to succeed. Be empowered to make a difference and climb higher and reach farther to change lives through education. Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances. Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance. Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions. Enhance your growth and development with mentoring and money to take training classes. Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer. _ Be the one who makes a difference! _ With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. #J-18808-Ljbffr