Product Marketing Manager
Labcorp
Labcorp seeks a remote Product Marketing Manager to develop commercial messaging, sales enablement programs, and go-to-market strategies for Ovia Health's women's health portfolio. The role involves creating positioning frameworks, coordinating product launches, monitoring competitive intelligence, and measuring campaign performance across multiple buyer audiences.
Responsibilities
- Create commercial messaging, pitch decks, battlecards, and sales enablement assets for women's health solutions
- Develop and maintain portfolio positioning, value propositions, and messaging frameworks across buyer segments
- Support cross-functional go-to-market planning for product launches and feature releases
- Monitor competitive activity, market trends, and customer needs to inform strategy and roadmap discussions
- Track KPIs including win rate, adoption metrics, sales readiness scores, and campaign performance
Requirements
- Product marketing or commercial strategy experience in healthcare or related industry
- Demonstrated ability to develop sales enablement materials and messaging frameworks
- Experience with competitive intelligence and market analysis
- Strong cross-functional collaboration skills with product, sales, and clinical teams
- Proficiency in synthesizing customer insights and translating them into positioning
- Experience managing product launches or go-to-market initiatives
Vacancy posted 2 days ago
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