Head of Ecommerce

About Us Posh Peanut is a fast-growing, design-obsessed baby and kids brand built for the modern parent. We are digitally native, move quickly, experiment boldly, and attract A-talent who want to build something culturally relevant and genuinely loved. Role We are seeking a Head of Ecommerce to own and evolve Posh Peanut’s digital flagship. This leader is responsible for the daily health of the site while shaping the roadmap that drives growth, profitability, and customer loyalty. The role blends strategy and hands-on execution across merchandising, optimization, analytics, and platform management, partnering closely with Planning, Buying, Brand, Creative, Performance Marketing, and Executive leadership. What You’ll Do Strategy, Operations & Merchandising Define the short and long-term ecommerce growth strategy aligned to company revenue, margin, and customer goals Manage day-to-day performance of the Shopify Plus storefront Oversee site merchandising including launches, promotions, and content updates Partner with Planning and Buying to align inventory visibility and sell-through Optimization, Analytics & Discoverability Lead CRO strategy, A/B testing, personalization, and UX improvements Build and maintain reporting across revenue, conversion, AOV, and key site metrics Translate insights into clear recommendations and initiatives Own SEO foundations and drive AEO, GEO and agentic commerce Technology & Leadership Define and manage the ecommerce tech roadmap and third-party development partner Build and manage a high-performing ecommerce team Collaborate cross-functionally with Brand, Creative, Performance, Planning, Finance, and Operations to deliver unified digital experiences Retention & Lifecycle Ideally oversee retention strategy including email, SMS, and loyalty programs Partner with CRM and performance teams on segmentation, automation, and personalization efforts What You’ll Bring 10+ years of direct-to-consumer ecommerce experience, ideally in apparel or lifestyle Deep hands-on expertise with Shopify Plus Proven success improving conversion, revenue, and customer lifetime value through testing and optimization Strong analytical skills with the ability to turn data into action Experience managing external developers and technology vendors Demonstrated team leadership and cross-functional influence Nice to have: Klaviyo, Attentive, Algolia Comfortable operating in a fast-paced, test-and-learn environment Hybrid role based in Glendale, CA with an expectation of approximately three in-office days per week. #J-18808-Ljbffr Applied Labs