Creative Brand Director

About Us We are the marinara-muddled minds behind Happy Camper, Homeslice, and Paradise Park. Our restaurants are wall to wall with lights, murals, and vignettes for the perfect gram. We are known for our art inspired spaces, delicious food and great vibes. Our brand is glued together by our company culture. Currently, we are looking for other folks who are enthusiastic about being part of our team and growing our ever-evolving brand. Many of our employees have been with the company from the first installment of the brand. Our careers feel like a life purpose for many of us and a common thread is that we pay a distinct amount of attention to detail in creating this atmosphere. The ideal candidate wants to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self-motivated, and willing to take initiative. The ideal candidate wants to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self-motivated, and willing to take initiative.

Happy Hospitality
1919 West North Ave
Chicago, IL 60622

Position Opening: Creative Brand Director

Job Summary
We're looking for a Creative Brand Director to own the visual identity, storytelling, and brand voice across our multi-concept restaurant group. This role sits at the intersection of design, marketing, and hospitality — shaping how each concept looks, sounds, and feels across every guest touchpoint, from menus and signage to social media and new restaurant openings. You'll work closely with ownership, operations, and marketing team to keep each brand distinct while ensuring a consistent standard of creative quality across the group. This is a hands-on, DIY role: you'll take ownership at the restaurant level and personally execute in-restaurant design work rather than only directing it from a distance.

Responsibilities

• Own and evolve the brand identity (visual, verbal, and experiential) for each concept in the portfolio, ensuring consistency while preserving what makes each one distinct.
• Lead creative direction for menus, signage, packaging, merchandise, print collateral, and in-restaurant environmental design.
• Take a hands-on approach at the restaurant level — personally owning and physically executing in-restaurant design work (installations, signage, styling, and environmental touch-ups) rather than delegating implementation entirely to outside vendors.
• Direct social media and digital content strategy — photography, video, and copy — in partnership with the marketing team.
• Manage and mentor a small in-house creative team (designer, content coordinator) and oversee freelance photographers, videographers, and outside agencies as needed.
• Partner with operations and culinary leadership on creative for new location launches, seasonal menu rollouts, and special events.
• Maintain brand guidelines and style standards, and train location-level teams on how to apply them consistently.
• Manage the creative budget and vendor relationships (printers, sign shops, photographers, agencies).
• Track what's working — monitor engagement and guest response to creative campaigns and adjust direction accordingly.
• Stay current on design, hospitality, and social trends, bringing fresh ideas to keep each brand feeling relevant.

Physical Functions

• Verbal/written communication with ownership, vendors, and location teams, individually and in groups
• Regular computer, phone, email use
• Mobility (standing, walking, bending, kneeling, ladder climbing) for on-site installs
• Lifting/carrying up to 30–40 lbs (art, signage, décor, tools)
• Visual acuity for color/detail/finish work
• Local + periodic Denver travel
• Must be able to exert well-paced and frequent mobility for periods of up to 10 hours or as needed.
• High levels of noise from music, customer and employee traffic.
• Must be able to tolerate potential allergens: peanut products, egg, dairy, gluten, soy, seafood and shellfish.

Qualifications

• 2-3 years of creative leadership experience, ideally in hospitality, restaurants, retail, or a related consumer-facing industry.
• A strong portfolio demonstrating brand identity work, art direction, and multi-channel campaign execution.
• Hands-on proficiency in design tools (Adobe Creative Suite or equivalent); comfort directing photo/video shoots.
• Experience managing multiple brands or concepts simultaneously, with the judgment to know when consistency matters and when differentiation does.
• Strong project management skills — able to juggle multiple locations, deadlines, and stakeholders without dropping details.
• A collaborative, low-ego approach; comfortable working closely with operators and ownership, not just other creatives.
• Experience managing a budget and outside vendor relationships.
• Familiarity with the Chicago restaurant/hospitality market is a plus.

Compensation Details
Compensation: $70,000 - $85,000 Annual Salary
Eligible for Bonus based on Performance

Benefits
Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off, Dining Discounts

Employment Requirements
Employment is contingent upon the successful completion of a background check, consistent with applicable federal, state, and local laws.
Additional pre-employment requirements may apply based on the position.
Schedule: Monday – Friday, Nights/Weekends as needed

Department : Corporate/Marketing
Reports to : COO
Status : Salary
FLSA Code : Exempt
Location : Chicago

​ Happy Hospitality is an equal opportunity employer. We value diversity in gender, race, ethnicity, sexual orientation, gender identity, disability, religion, age, veteran status, life experiences and ideas. We are committed to providing equal employment opportunities and strive to provide an inclusive culture that embraces diversity

Must be eligible to legally work in the United States.