Research Analyst
ANGARAI
Job Description
Minimum Qualifications
- Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
- Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
- Conduct current-state discovery of the legacy platform , including:
- Campaigns
- Audience segments
- Email templates
- Automation workflows
- Reporting artifacts
- Integration points
- Maintain organized documentation repositories accessible to project stakeholders.
- Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
- Analyze historical campaign performance and help define baseline metrics such as:
- Open rate
- Click-through rate (CTR)
- Conversion rate (CVR)
- Cost-per-click (CPC)
- Return on ad spend (ROAS)
- Assist with project tracking, including milestones, risks, dependencies, and action items.
- Prepare status reports, presentations, and meeting documentation for stakeholders.
- Support User Acceptance Testing (UAT) , including:
- Test script development
- Issue tracking and triage
- Coordination with development teams
- Assist with change management and user readiness :
- Training materials
- Documentation
- Stakeholder communications
- Gather insights from end users to identify workflow gaps and improvement opportunities.
- Maintain awareness of data privacy, security, and compliance considerations related to customer data.
- Follow established project management and change control processes.
Minimum Qualifications
- At least two (2) years of professional experience (internships may count if relevant and hands-on).
- Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
- Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
- Experience with d igital marketing tools such as:
- Google Ads
- Meta Ads Manager
- Email marketing platforms
- Experience with web analytics tools such as:
- Google Analytics (GA4)
- Google Search Console
- Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
- Experience with A/B testing for campaigns or landing pages.
- Basic understanding of SDLC and Agile methodologies.
- Strong written and verbal communication skills.
- Ability to collaborate across technical and business teams.
- Strong organizational skills and attention to detail.
- 2+ years of hands-on experience with SFMC or similar platforms.
- Experience supporting system migrations or platform transitions.
- Experience with SEO tools (e.g., SEMrush).
- Familiarity with social media management tools (e.g., Hootsuite).
- Experience with CRM systems (e.g., Salesforce, HubSpot).
- Experience managing paid media campaigns.
- Proficiency with data visualization tools (Tableau, Power BI).
- Advanced Excel skills (pivot tables, lookups).
- Basic SQL knowledge.
- Exposure to Python, R, or statistical tools.
- Experience with conversion rate optimization (CRO).
- Familiarity with CMS or e-commerce platforms.
- Experience creating presentations and stakeholder materials.
- Knowledge of email compliance standards and accessibility best practices.
- Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).
Vacancy posted 4 days ago
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