Audience Insights and Research Analytics Manager

Audience Insights And Research Analytics Manager Plano, TX, United States Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. This role puts you at the heart of an innovative way of working within Publicis Groupe. Championed as one of the most exciting and forward-thinking pieces of business, you will be part of a pioneering team that works on one of our largest accounts. It does require fast thinking, highly collaborative, positive energy, and will be very rewarding for the right person. Responsibilities Develop target audience profiles using a mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets, and addressable targeting Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business, and product news Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results Leverage agency and third-party tools to define category, consumer, brand, and competitive landscapes Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials Day-to-day Research and Learning Roadmaps Support measurement execution focused on ad/media effectiveness and brand health Constantly informed on the evolving media landscape, including research and emerging trends to provide insight to both media planning team and clients Build knowledge of the agency's systems and data providers and learn how to use data and analytic techniques to help answer client questions Help to manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities Audience Research and Activation Integration Translate market research into addressable targeting signals and strategies for campaigns Build expertise first, second and third party data activation for consumer targeting Qualifications 4 + years of experience ad/media research and analytics Excellent organization and communication skills, both written and verbal Ability to work both independently and collaboratively Familiarity with syndicated and customer data sources Demonstrate critical thinking and problem-solving abilities Self-motivated, willing and able to learn in a fast-paced environment Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $88,540 - $127,155. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. #J-18808-Ljbffr Prodigious Worldwide