Webinar Program Manager

Apply now: Webinar Program Manager, location is Remote. The start date is ASAP for this 6 month contract position with potential to extend or convert.

Job Title: Webinar Program Manager



Location-Type: Remote



Start Date Is: ASAP



Duration: 6 months (contract, potential to extend/convert)



Compensation Range: $160/hr W2



Benefits: Eligible for Health, Dental, Vision, 401K



Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:
Own and execute an enterprise B2B webinar program end-to-end, creating scalable processes, promotional strategies, and measurable programs that drive product adoption, engagement, and pipeline.

Day-to-Day Responsibilities:

• Own and execute the B2B webinar program across enterprise audiences.

• Manage the full webinar production lifecycle, including strategy, programming calendar, briefs, promotion, execution, and post-event reporting.

• Host and manage APAC webinars at least once per week, including sessions supporting Australia and India time zones.

• Coordinate cross-functional stakeholders across Marketing, Product Marketing, Customer Success, Growth, and GTM teams.

• Manage webinar platforms and live-event operations to ensure high-quality execution.

• Develop multi-channel webinar promotion strategies across email, LinkedIn Live, YouTube, and other relevant channels.

• Launch and manage LinkedIn Live as a supporting webinar channel, including event pages, gated registration, and promotion.

• Manage webinar content distribution and repurposing across YouTube, LinkedIn, and other channels.

• Own gated-content CTAs, lead-capture mechanics, and webinar registration workflows.

• Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms.

• Partner with Growth Marketing on pipeline and MQL attribution, UTM tracking, registration models, and program budget management.

• Track attendance, engagement, audience questions, lead generation, product activation, and pipeline contribution.

• Identify opportunities to automate webinar workflows and improve program scalability.

• Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision.

• Communicate webinar program performance and insights to Marketing leadership.

• Support approximately 40–45 hours per week, including potential overtime and recurring APAC-hour meetings and events.

Minimum Requirements:

• 6–15 years of hands-on B2B webinar, virtual events, and/or marketing automation experience.

• Significant experience in B2B SaaS environments.

• Proven experience independently owning and scaling B2B webinar programs.

• Experience in roles such as Webinar Program Manager, Digital Events Manager, Virtual Events Manager, or Digital/Virtual Events Program Manager.

• Strong experience with webinar and virtual-event platforms such as Goldcast, ON24, YouTube, LinkedIn Live, or similar tools.

• Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms.

• Experience managing CRM and marketing automation integrations supporting webinar programs.

• Working knowledge of UTM tracking, registration reporting, MQL reporting, pipeline attribution, and webinar performance measurement.

• Experience developing webinar promotional strategies across multiple channels, including LinkedIn Live, YouTube, email, and social.

• Strong understanding of B2B audience segmentation and promotional strategy.

• Experience partnering with Sales and Marketing teams in enterprise environments.

• Understanding of enterprise sales cycles and decision-making processes.

• Ability to write or edit promotional email and landing-page copy.

• Ability to independently manage both the technical execution and marketing strategy of webinar programs.

• Flexibility to regularly support APAC hours, including hosting international webinars at least once per week and participating in additional preparation calls as needed.

• Ability to remain calm under pressure while managing live events, concurrent productions, and changing stakeholder schedules.

• Strong analytical, organizational, and communication skills.

• Detail-oriented, proactive, and comfortable operating independently in a fast-paced environment.

• Strong tenure history, with approximately 2 years in prior roles preferred.

Preferred Qualifications:

• Experience launching LinkedIn Live programs alongside an established webinar strategy.

• Experience developing webinar content-distribution and repurposing strategies.

• Experience optimizing gated content and lead-capture workflows.

• Familiarity with AI discoverability strategies for webinar and video content.

• Experience managing registration forecasting models and webinar budgets.

• Experience supporting technical or enterprise customer audiences.

• Background working in high-growth startup environments.