Loyalty & CRM Strategy Leader — Growth & Personalization
Bath & Body Works
Bath & Body Works is seeking a visionary AVP of Loyalty & CRM to own the consumer file, drive growth, and orchestrate personalized experiences across email, SMS, push, in-app, and direct mail. The role balances acquisition and retention with profitability, leading a multi-disciplinary team to translate insights into measurable results. The leader will shape segmentation, lifecycle journeys, and a data-driven strategy, partnering with Technology, Data Science, Finance, and store operations to #J-18808-Ljbffr Bath & Body Works
Vacancy posted 3 days ago
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