Senior Shopify Marketing Designer

Role: Senior Shopify Marketing Designer Location: 100% remote Schedule: Monday to Friday 8am to 5pm PST Contract: Long Term Independent Contractor Conditions: Monthly payment in USD, Up to 15 days PTO About the Company Our client is a fast-growing, mission-driven wellness brand known for making health simple, accessible, and enjoyable through innovative, high-quality supplements—most notably its category-defining gummy vitamins. With a strong direct-to-consumer presence and global reach, they combines performance marketing, product innovation, and a seamless eCommerce experience to drive growth. The company is also a certified B Corp, reflecting its commitment to social impact, sustainability, and community initiatives . Role Overview We are looking for a Senior Shopify Marketing Designer to own and execute high-converting Shopify experiences across the full funnel . This is not a traditional design role. You will be responsible for creating and optimizing conversion-driven Shopify pages, pre-sale experiences, and performance creatives that directly impact revenue. You’ll work at the intersection of design, CRO, and performance marketing , translating strategy and copy into scalable, high-performing visual experiences. Core Responsibilities 1. Shopify Experience Design & Optimization Design and optimize Shopify product pages, landing pages, and full site experiences Build conversion-focused PDPs and funnels aligned with user intent and product benefits Continuously iterate on pages based on performance data (CVR, AOV, engagement metrics) 2. Pre-Sale & Funnel Development Design pre-sale pages (advertorials, listicles, long-form landing pages) for paid traffic Ensure seamless flow from: Ad → Pre-sell → Product Page → Checkout Align messaging, UX, and visuals to maximize conversion 3. Performance Creative & Campaign Support Develop static ad creatives and email visuals aligned with paid media strategy Collaborate with marketing teams to ensure creative consistency across channels Support rapid testing and iteration of performance assets 4. CRO & Data-Driven Iteration Analyze user behavior and performance data to identify optimization opportunities Run design iterations and A/B testing concepts Apply direct-response marketing principles to all design decisions 5. Design Systems & Brand Consistency Build and maintain scalable design systems in Figma Ensure consistent visual language across Shopify , email, and paid channels Translate brand guidelines into conversion-oriented design frameworks 6. Cross-Functional Collaboration Work closely with: Copywriters (messaging & hooks) Marketers (performance strategy) Developers (implementation & handoff) Deliver build-ready, clean, and organized design files What Success Looks Like Strong instinct for UGC-style and performance-driven design that converts Ability to balance: Speed Creative quality Cost efficiency Deep understanding of: Conversion Rate (CVR) Customer Acquisition Cost (CAC) User behavior across funnels Requirements Core Qualifications 5+ years of experience in UX/UI or eCommerce design Proven experience designing Shopify websites and funnels from scratch Strong understanding of: CRO (Conversion Rate Optimization) eCommerce UX best practices Direct-response marketing principles Technical Skills Advanced proficiency in Figma (components, auto-layout, design systems) Experience working with Shopify ecosystems Ability to prepare developer-ready files and collaborate on implementation Familiarity with Canva or similar tools for scalable content production Nice to Have Experience in health, wellness, or supplement brands Background in DTC or performance marketing environments Exposure to A/B testing frameworks and analytics tools #J-18808-Ljbffr Activate Talent