Director of Growth and Market Strategy

Job Description

Job Description

Role Mission  

The Director of Growth and Market Strategy leads Blossom ABA Therapy’s entire growth function. This includes marketing, digital strategy, business development, referral outreach, branding, and employee engagement. The mission is to build a predictable, scalable growth engine that increases client leads, strengthens referral relationships, enhances brand visibility, and supports employee recruitment. 

Role Summary  

This executive-level leader oversees all digital and field-based growth activities. The role includes direct supervision of the Director of Business Development and full responsibility for managing digital vendors. The Director ensures that digital strategy, referral development, and brand positioning work together as a unified system. This position requires strategic thinking, operational discipline, and the ability to lead teams and vendors toward measurable outcomes. 

Key Responsibilities  

Strategic Growth Leadership  

• Develop and execute Blossom’s annual and quarterly growth strategy. 

• Own Scorecard metrics related to referrals, digital performance, and lead generation. 

• Build systems that support predictable client and employee pipelines. 

• Identify new markets, partnerships, and community opportunities. 

• Align growth initiatives with organizational priorities and quarterly Rocks. 

Business Development Leadership  

• Provide executive oversight to the Director of Business Development. 

• Ensure referral development strategy is aligned with digital campaigns. 

• Build systems for tracking outreach activity, referral conversion, and partner engagement. 

• Strengthen relationships with pediatricians, schools, hospitals, synagogues, and community organizations. 

• Create unified messaging across digital and in-person outreach. 

Digital Strategy and Vendor Management  

• Lead all digital growth initiatives, including SEO, website optimization, advertising, and social media. 

• Ensure digital campaigns support both client acquisition and employee recruitment. 

• Manage all digital vendors, including SEO agencies, advertising partners, creative firms, and web developers. 

• Conduct quarterly vendor performance reviews using data-driven KPIs. 

• Determine when vendors should be retained, re-scoped, or replaced. 

• Lead RFP processes when evaluating new vendors or transitioning away from existing ones. 

• Ensure all vendor work is HIPAA-safe, brand-aligned, and compliant with healthcare advertising standards. 

Unified Digital and Business Development Growth Engine  

• Integrate digital lead generation with referral development to create a single, predictable pipeline. 

• Ensure the Director of Business Development uses digital insights to prioritize outreach. 

• Align messaging across digital campaigns and in-person referral development. 

• Build cross-functional workflows between Intake, HR, Clinical, and Operations. 

Branding and Market Positioning  

• Define and steward Blossom’s brand identity, voice, and reputation. 

• Ensure consistent branding across all platforms and materials. 

• Position Blossom as a trusted ABA provider within the community and industry. 

Employee Marketing and Internal Engagement  

• Build internal campaigns that increase employee pride, retention, and referrals. 

• Partner with HR to align messaging with culture and values. 

• Develop communication strategies that strengthen employee engagement. 

Social Media Strategy  

• Employee-Facing 

• Create content that highlights staff achievements and culture. 

• Increase employee participation in brand-safe ways. 

• Client-Facing 

• Build trust with families through educational, compliant content. 

• Showcase clinical excellence, community involvement, and success stories. 

Website and Digital Experience  

• Oversee website content, user experience, and conversion optimization. 

• Ensure ADA compliance and HIPAA-safe contact pathways. 

• Build landing pages for hiring, services, and referral partners. 

Key Performance Indicators  

• Referral partner engagement and conversion 

• Outreach activity and effectiveness 

• Digital lead volume and conversion 

• Website traffic and SEO ranking 

• Advertising return on investment 

• Social media engagement 

• Vendor performance scorecards 

• Unified pipeline performance 

• Quarterly Scorecard metrics 

Degree Requirements  

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 

• Master’s degree preferred, such as: MBA, Master’s in Marketing, Master’s in Strategic Communications, Master’s in Healthcare Administration 

• Equivalent executive experience in growth leadership will be considered in place of an advanced degree. 

Qualifications  

• Seven to ten years in marketing, business development, or growth leadership 

• Experience in healthcare, multi-site services, or ABA preferred 

• Proven success leading teams and driving measurable growth 

• Expertise in digital marketing, SEO, advertising, and brand strategy 

• Strong understanding of referral-based healthcare models 

• Exceptional communication, leadership, and strategic planning skills 

• Ability to operate at executive level altitude

Competencies  

• Strategic thinking 

• Systems building 

• Data-driven decision making 

• Executive presence 

• Creative problem solving 

• Leadership and coaching 

• Relationship building 

• Operational discipline 

• Brand stewardship