Sr Dir Business Insights & Marketing Analytics

Job Summary Lead our enterprise-wide team that supports brand equity measurement, market sizing, competitive intelligence, customer behavior analytics, and marketing attribution. Responsible for translating complex data into actionable insights that drive business impact and growth while creating the systems that the enterprise needs for ongoing, proactive service to internal business teams. Job Description MAJOR RESPONSIBILITIES Data Strategy & Governance Own and evolve Medline’s enterprise marketing data ecosystem, integrating internal sources (e.g., Medline customer experience behavior across our digital and other experiences, campaign performance, CRM, brand equity surveys) with external platforms (e.g., Clarivate, Acuity) to enable holistic, insight-driven decision-making. Design and lead a robust marketing data governance framework that ensures data consistency, quality, security, and accessibility across all analytics systems and stakeholder groups. Establish clear standards and processes for data stewardship, taxonomy, and reporting to support scalable analytics and cross-functional collaboration. Own vendor relationships with data providers (and consultants as needed) and identify and translate business needs/opportunities to changes or additions to the vendor-provided data ecosystem meet those needs/opportunities Market Intelligence & Sizing Own and lead the development and refinement of TAM/SAM models in close collaboration with strategy, product, and finance teams to inform ongoing market prioritization, investment decisions, long-term planning, and enterprise understanding. Build and oversee a comprehensive competitive intelligence program that synthesizes data from platforms like Clarivate and Acuity, enabling proactive insights systemically into market dynamics, emerging trends, and competitor positioning. Translate market insights into actionable strategies that support product innovation, go-to-market planning, and executive decision-making. Marketing Attribution & Performance Analytics Design and implement advanced attribution models across digital, eCommerce, sales, and brand channels to accurately measure campaign impact and customer journey effectiveness. Partner with digital, corporate communications, product & sales marketing teams to optimize performance, uncover growth opportunities, and drive data-informed decision-making. Develop and drive adoption for scalable reporting frameworks and dashboards that provide clear visibility into marketing ROI, channel efficiency, and audience engagement. Customer Intelligence and Segmentation Own and define customer intelligence and segmentation to enable understanding of meaningful customer groups, their behaviors, and opportunities to do more business with Medline. Establish ways (always on) to bring customer intelligence segmentation to planning, executions, retrospective analysis, and to use insights to drive relevance for customers. Define and execute ways to couple this intelligence with more qualitative insights captured in other areas of the business to drive a holistic understanding of our customers for Medline businesses and employees. Cross-Functional Collaboration Serve as a strategic thought partner to product divisions, finance, IR, M&A, and all marketing functions (digital & eCommerce, product & sales marketing, brand strategy & creative services, sales training, and corporate communications) to ensure data-driven alignment across initiatives. Translate complex data and insights into clear, actionable business recommendations. Foster a culture of collaboration and shared accountability by integrating KPIs and analytics into planning cycles, performance reviews, and strategic discussions across the organization. Serve as the “go-to” expert for enterprise business intelligence. Leadership & Influence Build, lead, and inspire a high-performing business intelligence and analytics team, fostering a culture of innovation, accountability, and continuous learning. Present insights and recommendations to executive leadership, influencing strategic decisions across marketing, sales, and the divisions. Champion a data-driven mindset across the organization and act as the thought leader for enterprise business intelligence, staying ahead of industry trends and elevating Medline’s capabilities in data strategy, measurement, market and customer understanding, and performance optimization. MINIMUM JOB REQUIREMENTS Education Bachelor’s degree in Business, Marketing, Data Science, or related field. Certification / Licensure None required. Work Experience At least 8+ years of experience in marketing analytics, business intelligence, or strategy roles. Knowledge / Skills / Abilities Proven success in leading cross-functional intelligence/analytics initiatives in large, complex organizations. Proven success in creating systems to proactively support businesses in ongoing ways (well beyond delivering on requests) Expertise in data visualization, modeling, and tools (SQL, Informatica, Tableau, Power BI, Python/R, Google Analytics, Adobe Analytics, Dynamics, Marketo, Workfront, Clarivate, Acuity). Strong understanding of healthcare and B2B markets preferred. Exceptional communication and stakeholder management skills. PREFERRED JOB REQUIREMENTS Education MBA. Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. The anticipated salary range for this position: $177,000.00 - $266,000.00 Annual The actual salary will vary based on applicant’s location, education, experience, skills, and abilities. This role is bonus and/or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold. Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp. For a more comprehensive list of our benefits please click here. We’re dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here. Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Through our culture of belonging, our agile and resilient global team is determined to get our customers exactly what they need, at the right time, every time. If you’re a self-starter, eager to grow your career within a high-performing environment, this is the place for you. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. Medline is the largest provider of medical-surgical products and supply chain solutions serving all points of care. Through its broad product portfolio, resilient supply chain and leading clinical solutions, Medline helps healthcare providers improve their clinical, financial and operational outcomes. Headquartered in Northfield, Illinois, the company employs more than 43,000 people worldwide and operates in more than 100 countries and territories. To learn more about how Medline makes healthcare run better, visit