Business Development & Community Sales Representative

Job Description

Job Description

The Business Development & Community Sales Representative is responsible for generating private-pay client referrals, growing community partnerships, and increasing agency revenue throughout the assigned territory. This role focuses on building and maintaining relationships with healthcare providers, senior living communities, hospitals, rehabilitation facilities, physician offices, and other referral sources. The representative serves as the face of the agency in the community, promoting home care services, educating referral partners, and helping families connect with quality care solutions.

This is a relationship-driven outside sales position that requires consistent face-to-face engagement, territory management, community networking, and business development activities. The ideal candidate is self-motivated, results-oriented, and passionate about helping seniors and families access compassionate care at home.

Essential Duties and Responsibilities

• Develop and execute a territory sales strategy that drives referral growth and increases private-pay client admissions.
• Conduct a minimum of 40 face-to-face referral visits per week during the startup phase.
• Build and maintain relationships with hospitals, rehabilitation facilities, skilled nursing facilities, assisted living communities, physician offices, home health agencies, hospices, case managers, social workers, and community organizations.
• Generate new referral opportunities through prospecting, cold calling, networking, and community engagement.
• Conduct sales presentations, educational programs, and in-service trainings for referral partners.
• Represent the agency at networking events, health fairs, senior resource events, and community outreach activities.
• Perform in-home consultations and assessments with prospective clients and their families.
• Educate families on available services and coordinate a smooth transition from inquiry to admission.
• Maintain accurate CRM records, referral source documentation, and activity reports.
• Track sales activity, referrals, admissions, and revenue growth metrics.
• Collaborate with operations, scheduling, and leadership teams to ensure an exceptional client experience.
• Participate in after-hours phone rotation as assigned.
• Consistently achieve or exceed referral, census, and revenue goals.

Success in This Role Looks Like

• Establishing strong referral relationships throughout the territory.
• Increasing client census and agency revenue.
• Becoming a trusted resource for healthcare professionals and community partners.
• Maintaining an active pipeline of referral opportunities.
• Delivering exceptional customer service to clients, families, and referral sources.
• Contributing to the successful growth of a new and expanding SYNERGY HomeCare location.