Senior Product Marketing Manager

Role Description

Reporting to the VP of Product and Customer Marketing, we are looking for a strategic, customer-obsessed Senior Product Marketing Manager to own a critical product area and shape how we bring it to market. This is an expert-level role for a PMM who has mastered the fundamentals and is ready to operate at a higher altitude -- shaping strategic narrative, advising cross-functional leadership, and elevating the entire team's output. You will own the product-market fit story for your area, influence revenue strategy, and build the frameworks and programs that scale beyond yourself. The ideal candidate brings sharp market intuition, a track record of impactful launches, and the credibility to walk into a room with Sales, Product, or the executive team and drive the conversation. You know how to use AI, not as a shortcut, but as a strategic lever that makes your programs smarter and your team more scalable.

What You'll Do

• Strategic Narrative and Positioning: Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision.
• Messaging Frameworks and Scalable PMM Systems: Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness.
• AI-Powered Intelligence and Workflow Design: Leverage AI tools to design scalable, repeatable intelligence workflows.
• Customer Segmentation and Persona Leadership: Lead cross-functional customer segmentation and persona evolution.
• GTM Strategy and Launch Leadership: Own end-to-end GTM strategy for your product area.
• Executive Influence and Strategic Synthesis: Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs.
• Market and Competitive Intelligence: Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations.
• Cross-Functional Leadership: Build trust and alignment across functions by fostering open communication.
• Mentorship and Team Elevation: Mentor and uplift others across the marketing and product orgs.

Qualifications

• 7+ years of product marketing experience, including time in a senior or lead contributor role.
• Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning.
• Proven track record of owning and executing full-cycle, multi-stakeholder product launches.
• Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning.
• Demonstrated ability to build messaging frameworks -- not just execute against existing ones.
• Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership.
• Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority.
• Proficiency with tools including Gong, Salesforce, Seismic, and Tableau.
• Track record of mentoring others and raising the floor on team performance.
• Bachelor's degree required.

Location

Payscale has an employee-centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices.

Benefits

• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work.
• 14 Paid Company Holidays, includes 2 floating holidays (you choose!).
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale.
• Unlimited infertility coverage benefits through our medical plans.
• 401(k) retirement program with a fully vested immediate company match.
• 16 weeks of paid parental leave for birthing and non-birthing parents.
• Annual remote work stipend to be used on wellness or home office equipment.