Social Media Strategist

Job Description

Job Description

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These Women Are Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.



 

Who are you?

You are a Strategist ready to bring your creativity, analytical mindset, and collaborative style to J/PR. You make it your personal mission to craft results-driven content calendars, building engaged communities for social media accounts. Our ideal Social Media Strategist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You’re a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well thought out ideas. You anticipate your managers needs, are the right hand to our senior team members, and proactively look for opportunities to elevate our content creation process because you value creativity and results as much as we do. If this sounds like you, then please read on!



 

The Role

The Social Media Strategist is a critical part of the social media team. This is the level where you’ll begin to manage the day to day client communications, including the external editing process for our client’s Editorial Calendars. You’ll also take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content missions and post-production of imagery). Not only can you understand the long term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content missions shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients' storylines for the next month, next quarter, and maybe even next year.



 

Duties and Responsibilities

Account + Client Management 

• Assist in the development and presentation of annual strategic plans 
• Act as client first-responder for imagery requests and photo needs and content calendar requests 
• Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
• Guide student interns and post-grads

Content Calendars

• Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• Draft mockups and captions for monthly content calendars
• Own the external editing with client through editorial calendar platform
• Publish content to Instagram and Facebook in agreed upon cadence 
• Create on-brand Instagram Stories for clients

Content Production

• Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally
• Research and source models/influencers for content shoots
• Maintain meticulous management of content archives for each client
• Liaise with account teams to understand overarching client goals, and then connect those to content mission goals, shot lists and itineraries
• Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots
• Liaise with client contact(s) to confirm itinerary and content mission logistics 
• For Social Media Strategist who create content/ Content Producer-specific role: 
  • Photography lead in content creation (video, photo, graphic) at on-property shoots
  • Manage post-production on all content shoots in Adobe Lightroom and Adobe Photoshop
  • Execute end-to-end content creation efforts (video, photo, graphic) at on-property shoots, managing small productions as you go (locations, set pieces, talent, etc.) 

Community Management

• Oversee team’s UGC (user generated content) request efforts
• Lead reactive community management efforts ensuring Post-Grad, Assistant, Coordinator or Community Manager is diligently maintaining cheat sheet 
• When relevant, oversee proactive community management efforts, assisting more junior team members in identifying successful tactics leading to follower growth

Paid Social

• Suggest relevant content calendar boosting and working with Social Account Lead to flag for consideration
• Look at monthly reports and historical insights to identify content performance trends for content boosting and dark ads consideration 

Reporting

• Create monthly reports with insights. Share recommendations for content calendar shifts internally and apply to next month’s calendar
• Review and contribute to weekly updates

Other

• And other tasks, projects, or duties as required
• Attend conferences, workshops, and events on behalf of the agency

 

Experience

• College Degree or comparable experience required
• At least 2 years of experience with digital marketing and/or social media
• Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
• Experience using content management tools such as HeyOrca, Sprout Social, etc.
• Experience supporting paid social media campaigns on Facebook and Instagram
• Experience editing photos (Adobe Photoshop/Lightroom)
• Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
• Agency experience preferred

• Travel and/or hotel industry experience preferred

 

Requirements

• Ability to travel for client needs
• Computer skills, including Word and Excel in a Microsoft Windows environment
• Excellent oral and written communication skills
• Excellent interpersonal skills, and experience in a hospitality environment is a plus
• Excellent time management and organizational skills
• Must be able to identify and resolve problems in a timely manner
• Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients
• Basic understanding of Facebook, Twitter and Instagram
• Foundational understanding of Influencer engagement
• Must have a valid passport for international travel

 

Benefits

J/PR offers a competitive benefits package, including:

• Competitive base: $24 - $29/hr commensurate with experience and location
• Partially sponsored medical, dental, vision, and pet insurance premiums
• Monthly Cell Phone Stipend
• 401K with matching
• Commission
• Year-end discretionary bonus
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule
• Corporate ClassPass discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials
• Ongoing training and development opportunities

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. 

 

Applicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.

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