Director of Social

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for bothprofessionals and everyday beauty lovers. The brand is built on intentional innovation, focusing onproducts that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winningduoblushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries withpro-inspired innovation that meets consumer-friendly functionality.

ABOUT THIS ROLE

Patrick Ta Beauty is looking for anexperienced,results-drivensocialmedia directortostrategize,execute andscalethe brands' entire owned social portfolio from brand ownedtoretail partners and founder collaboration across Meta, TikTok,YouTubeand Pinterest.Proven beauty experience isrequired. This role willreportto theSeniorDirector ofConsumerEngagement. This is a full-time role based in-house in our office in West Hollywoodthat will oversee a team. Management experience isrequired.

The ideal candidate will be an expertin socialstrategywith a proven history ofdrivingsocial presence through strategic storytelling in a highly curated visual lens.This person hasa track recordin scaling a brand's socialimpact, drivingmeaningfuldigitalstorytelling,and working with cross functional retail partners on social planning.This candidate will have a refined eye for the brand's aestheticand will bea strategicexpertwithadeep understanding ofthe social landscape.

RESPONSIBILITIES

The Director ofSocial Mediawill define and lead our global social media vision, building a best-in-class social ecosystem that strengthens brand equity, drives cultural relevance, and fuels business growth. This leader will drive organic social strategy, content planning, community engagement, platform innovation, and social performance across all owned channels andconsult onco-founders owned channels as itrelatedto the business.

Social Strategy & Vision

• Own the long-term social media strategy aligned with brand and businessobjectives.

• Build annual social roadmaps, platform strategies, and channel-specific growth plans.

• Identifyemerging platform opportunities, trends, and cultural moments that strengthen brand relevancewith a specific focus on building out the brands owned YouTube channel.

• Champion social innovation whilemaintaininga premium, elevated brand aesthetic.

ContentManagement

• Lead the social content strategy across Instagram,TikTok&YouTube.

• Develop editorial calendars supporting product launches, evergreen storytelling, artistry education, retail moments, and cultural campaigns.

• Partner with Creative to concept social-first campaigns that drive engagement and conversation.

• Ensure every piece of content reflects the brand's luxury positioning and visual identity.

Artistry & Education

• Elevateartistry as the foundation of the social strategy.

• Partner closely withfounder,PDteamandproduct marketingto translateartistryintohighlyengaging social content.

• Build programming that celebrates MUAfounder,artistscommunity, and education as key branddifferentiator.

• Create scalable formats that transform artistry into consistent community engagement.

Community & Brand Advocacy

• Oversee community management strategy across all social platforms.

• Develop initiatives that deepen relationships with consumers, creators, and makeup artists.

• Partner with PR and Influencer teams to amplify earned moments across social channels.

Team Leadership

• Lead, mentor, and develop a high-performing social media team.

• Establish clear priorities, workflows, and creative standards.

• Collaborate cross-functionallyto ensure seamless execution across launches and campaigns.

• Managesocial TikTokagencyand freelance partners as needed.

Analytics & Performance

• Define KPIs that measure awareness,engagementandcommunity growth

• Continuouslyoptimizecontent based on platform trends and audience behavior.

• Present social performance and strategic recommendations to leadershipon an ongoing basis.

SKILLS & QUALIFICATIONS

• 8+ years of experience in social media with a demonstrated portfolio of work

• 5+ years of team management

• 5+ years ofbeauty experience

• Strong communication, conceptual thinking, and management skills

• Detail-oriented and passionate about social media

• Keen eye for typography, visualdesignand photography

• Strong multi-tasker and ability to handle high-volume of work under tight deadlines

• Organized with exceptional time-management skills

WHAT SUCCESS LOOKS LIKE

• Establishes the brand as a category leader across social platforms.

• Builds engaged communities rooted in artistry, education, and authentic storytelling.

• Delivers best-in-class launch campaigns that create sustained conversation beyond launch day.

• Drives measurable growth in reach, engagement, communityhealthand earned media value.

• Inspires and develops a high-performing team that consistently produces industry-leading social content.

WHAT WE OFFER

• Bonus Opportunity

• Health Benefits

• 401 (k) With a Company Match

• Product Discount Program

• Flexibility & Wellness Stipend

• Paid Leave Programs

• Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization

Salary Range Opportunity:

• The hiring range for this role is $150,000 - 170,000 USD

Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.