Marketing Account Executive

Job Description

Job Description

Job Title: Marketing Account Executive
Market:  Shreveport
Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company

Position Overview

Georges Media Group is seeking a highly motivated Marketing Account Executive for Shreveport, Bossier City and the surrounding Northwestern Louisiana region; to drive growth through new client acquisition and account growth under our local brand, the Shreveport-Bossier City Advocate. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business. This position is focused on new business development and client acquisition and will build a client list over time.

The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.

Key Responsibilities

• New Business Acquisition:  Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
• Consultative Selling:  Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise:  Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
• Digital Leadership:  Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting:  Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
• Relationship Development:  Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
• Reporting & Forecasting:  Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
• Continuous Improvement:  Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.

Qualifications

• 2-3 years of sales, marketing, or business development experience required.
• Previous media / advertising sales experience strongly preferred.
• Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.

Compensation & Benefits

• Competitive base salary, adjustable based on prior experience.
• Aggressive monthly commission structure with earnings tied directly to performance.
• Comprehensive benefits package including health, retirement, and paid time off.

Why Join The Advocate?

• Represent Louisiana’s largest locally-owned media brand .
• Focus exclusively on new business development  with strong internal support.
• Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
• Access ongoing training, professional development, and long-term career growth opportunities
  

How to Apply:
Qualified candidates are encouraged to submit a resume and cover letter highlighting their experience in new business sales and advertising solutions.

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.