Website & Ecommerce Manager

Website & Ecommerce Manager

Z‑Man Fishing Products, Inc. • Ladson, South Carolina

Company

Z‑Man Fishing Products, Inc.

Location

Ladson, SC (on-site / hybrid)

Reports to

[Title, e.g. Director of Marketing]

Employment type

Full-time, salaried (exempt)

Compensation

[$65k-$75k] base, depending on experience, plus [bonus eligibility]

Founded in 1995 and headquartered in Ladson, South Carolina, Z‑Man Fishing Products is a family-owned tackle company known for innovations like the original ChatterBait® and ElaZtech® soft plastics. Our team is made up of people who love fishing and building products anglers trust.

We are looking for a hands-on, detail-oriented Website & Ecommerce Manager to lead the growth, performance and daily operations of our Shopify store. You will own the online customer experience from end to end: website updates and merchandising, email marketing, promotions, search visibility, analytics and ongoing improvement. Experience in the fishing industry, or a strong personal interest in fishing, is preferred.

• Manage day-to-day updates to the Shopify storefront, including homepage banners, navigation, collections, featured products and promotional sections.

• Build and launch new product pages (copy, images, specs, tags and collection placement), working with the creative team on assets.

• Keep existing product pages accurate as colors, sizes and packaging change.

• Publish blog posts and content pages.

• Monitor the site for issues such as broken links, slow pages or mobile display problems, and get them fixed.

• Partner with marketing and sales to plan the email campaign calendar around product launches, promotions and seasonal fishing patterns.

• Work with the creative team on graphics, layout and copy for promotional emails.

• Schedule and send campaigns, and test subject lines, content and send times to improve results.

• Build and maintain automated flows: welcome series, cart and browse abandonment, post-purchase and win-back.

• Manage list segmentation, list hygiene and deliverability.

• Own the online store’s promotional calendar, including seasonal sales, bundles and limited-time offers.

• Set up discounts, landing pages and on-site merchandising for each promotion.

• Coordinate with operations on inventory levels, stock messaging, backorders and preorders.

• Optimize product and category pages for search, including titles, descriptions, image alt text and structured data.

• Research the species, techniques and product terms our anglers search for.

• Write product and category content that answers the questions anglers actually ask, so our pages show up in search engines and AI answer tools such as Google AI Overviews, ChatGPT and Perplexity.

• Track organic traffic and rankings, and act on what you find.

• Manage Shopify apps and integrations (Klaviyo, Yotpo, GA4, review and loyalty apps, etc.), and review them regularly for cost, overlap and impact on site speed.

• Maintain the Google Merchant Center product feed so product data is accurate across Google Shopping.

• Make sure tracking pixels, tags and analytics are set up and working correctly.

• Troubleshoot technical issues, and bring in developers or Shopify experts when needed.

• Manage product review collection and moderation, and feature reviews and customer photos on product pages and in email.

• Work with customer service to spot common customer questions and improve product pages and FAQs.

• Report monthly on sales, conversion rate, average order value, traffic sources and email performance.

• Share what is working and what is not, and recommend next steps.

• First 90 days: learn our products and customers, audit the site, apps, email flows and analytics setup, and share a prioritized improvement plan.

• Product launches and promotions go live on time, with accurate pages and supporting emails.

• Steady improvement in conversion rate, email revenue and organic traffic over time.

• 2–5 years of experience running or supporting an ecommerce store, ideally on Shopify.

• Hands-on experience building campaigns and automated flows in Klaviyo or a similar email platform.

• Working knowledge of ecommerce SEO, and strong writing skills for product copy that sells and ranks.

• Comfortable with Google Analytics (GA4) and Shopify reporting, with the ability to turn data into action.

• Strong attention to detail. Product specs, pricing and promotions must be right.

• Able to manage several product launches and promotions at once and meet deadlines.

• Bachelor’s degree in marketing, business or a related field, or equivalent experience.

• Knowledge of fishing, the tackle market and how anglers shop.

• Basic HTML/CSS or Shopify Liquid for small theme edits.

• Experience with Yotpo or other review platforms.

• Basic image editing skills (Photoshop, Canva or similar).

• Experience with an outdoor, sporting goods or consumer products brand.

• Full-time, Monday through Friday, [on-site at our Ladson, SC office / hybrid].

• Occasional evening or weekend work around major launches and sales.

• [Occasional travel to industry events such as ICAST.]

• [Health, dental and vision insurance]

• [401(k) with company match]

• [Paid time off and paid holidays]

• [Employee discount on Z‑Man products]

Send your resume, a short cover letter, and examples of your work (product pages, email campaigns or results you have driven) to [email address].

• Z‑Man Fishing Products, Inc. is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.