General Manager

Benefits:

Bonus based on performance

Competitive salary

Employee discounts

Free uniforms

Opportunity for advancement

Training & development

Wellness resources

Job Description:

The Crunch General Manager will ensure the members receive the highest quality of service and facilities. He or She will be fully responsible for total performance, operational excellence, and member satisfaction. This role drives revenue growth, maximizes member retention, develops high-performing teams, and ensures every aspect of the club operates at the highest standard. The GM sets the tone, the pace, and the culture — leading from the front and ensuring the delivery of the Legendary Experience.

Reports to:

Regional Manager

Requirements:

4 year college degree preferred

management experience required

Fitness management experience preferred

Current Cardiopulmonary Resuscitation (CPR) required

Special Skills:

Excellent written and verbal communication

Creative management techniques

Strong organizational skills

Strong leadership skills

Strong administrative skills

Strong customer service skills

Strong computer skills

Responsibilities:

Sales & Revenue Leadership

Own the Net Dues Growth and Total Revenue performance for the club

Lead and coach all staff on the Crunch Sales System (Leads → Info Calls → Appointments → Tours → Closes → Kickoffs)

Set daily, weekly, and monthly sales goals; hold team accountable for performance

Monitor and drive high kickoff booking and show rates, aiming for ≥ 60% bookings and ≥ 40% shows

Partner with the PTM, AGM, and corporate marketing to generate leads and convert them to long-term

members

Operational Excellence & Cleanliness Standards

Be the guardian of the club’s operational and visual standards

Conduct daily walkthroughs and weekly facility audits

Ensure strict compliance with opening, mid-day, and closing checklists

Maintain a facility that members consistently describe as “the cleanest, best-run gym they’ve ever

been to!”

Team Development & Onboarding

Recruit, hire, and train top talent for all club positions

Certify staff in sales scripting, service delivery, and operational checklists

Provide ongoing coaching, performance reviews, and recognition

Foster a culture of accountability, pride, and continuous improvement

Operations

Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, Information Technology.

Support personnel related problems or difficulties by following club procedure and documentation.

Resolve member complaints in an expeditious and tactful manner following club procedure and documentation.

Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members.

Ensure the club meets standards for cleanliness, maintenance, safety, and security.

Conduct weekly detailed inspection of the club with the Maintenance Manager utilizing cleaning checklist and forward information to appreciate staff.

Ensure visible maintenance items are repaired promptly, proper signage is posted and if possible out of service equipment removed from the floor.

Reinforce to staff the cleanliness is everyone’s responsibility, not just the maintenance staff.

Ensure proper inventory of maintenance parts.

Track completion of opening/closing checklists, stage management, repair & maintenance log, locker log and cleaning checklist.

Assist in the processing/submission and approval of payroll.

Leadership & Culture Building

Lead daily huddles, track KPI dashboards, and make data-driven decisions

Step into any role as needed to ensure smooth operations and excellent service

Inspire, motivate, and hold team members to the highest standards

Partner with all department heads to align on goals and drive unified execution

Delivering the Legendary Experience

Personally ensure every member interaction is positive, engaging, and professional

Hold the team accountable for maintaining energy, professionalism, and service focus

Cultivate a club culture that blends fun, discipline, and results

Build and protect a membership base of raving fans

Meetings

Monthly or Weekly Department Meetings

Employee Training Meetings

Daily “One Minute Meetings” with club staff

Daily Personal Training Manager Meeting

Weekly Club Management Meeting

Annual Performance Evaluations

Above description may be subject to change or alteration at any time.