Campaign Manager, Commerce

Company description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.


Overview

The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.


Responsibilities

• Execute, manage, and optimize all e-commerce campaigns, including tactical approaches, campaign activation & maintenance, and monthly recaps, while meeting or surpassing client performance expectations.
• Assist in client strategy and growth of Retail Media Paid Search/Sponsored Product Listings, with partners like Walmart, Criteo, Chewy, Instacart, and Kroger.
• Manage the delivery of insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
• Collaborate with colleagues and peers across the organization to provide insight and recommendations.
• Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
• Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
• Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
• Provide performance reporting against client goals with insights and optimization recommendations.
• Develop budget and performance projections for testing new partners or technology.
• Conduct monthly client billing audits and actualize bill/pay systems when applicable.
• Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner.
• Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
• Work to master, identify, and communicate trends in search and client industries.
• Attend client meetings, listen and participate in client discussions as needed

Qualifications

• Bachelor's degree or higher in marketing, advertising, business or equivalent
• 1+ year of media management experience with an emphasis on e-commerce platforms
• 1+ year of hands-on experience managing and optimizing buys
• Strong analytics, organizational, and communication skills
• Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings or other relevant retailer search offerings
• Experience with 3rd party campaign managed tools (i.e. Pacvue)
• Excellent communication, writing and organizational skills
• Ability to work independently and collaboratively with diverse groups
• Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.


All your information will be kept confidential according to EEO guidelines.


Compensation Range: $53,960.00 - $79,794.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.