Sales and Community Outreach Director

Meadowview of Johnston, a senior community in Johnston, Iowa, is hiring a Full-Time, self-motivated, creative Sales and Community Outreach Director for our Assisted Living campus. This is an exciting opportunity for a motivated, relationship-driven professional who thrives in a fast-paced environment and is passionate about connecting older adults and families with quality senior living. At Meadowview of Johnston , you’ll represent a welcoming community where your energy, creativity, and sales expertise directly impact occupancy and growth.

As the Sales Director, you will lead sales efforts from tours and lead generation to closing and managing resident agreements, while building strong referral partnerships and executing sales and marketing plans. The ideal candidate has a bachelor’s degree in business, marketing, healthcare, or a related field, 1-2 years of sales or marketing experience with senior housing strongly preferred, and strong communication and relationship-building skills with a proven ability to drive results.

Position Type: Full-Time, benefits eligible position

Meadowview of Johnston Location: 5555 Pioneer Parkway, Johnston, IA 50131

Sales and Community Outreach Director Responsibilities:

• Internal and external sales functions to lead generation as well as closing sales.

• Conduct tours of the community with prospective residents, families, and referral sources.

• Oversee completion of all leases and rental paperwork for new residents.

• Conduct business development appointments, events and presentations with key referral partners in order to build relationships and generate referrals.

• Conduct sales calls and creative follow up on a regular basis as directed by the sales plan and Corporate Sales team.

• Use and maintain inquiry, prospect, and move-in records on software program.

• Lead the creation and execution of a quarterly strategic sales and marketing plan to reach occupancy goals. 

• Meet or exceed established Key Performance Metrics. 

Sales and Community Outreach Director Qualifications:

• Bachelor’s degree in business, marketing, or health care field

• 1-2 years’ experience in sales, marketing, or customer service

• Senior housing experience required

• Excellent oral and written communication skills

• Proficiency in Microsoft Outlook, Word, Excel and CRM software

• This position requires a high degree of interpersonal relationship skills and entrepreneurial creativity

Cassia Benefits:

• Competitive Pay with experience-based raises

• Tuition Assistance & Student Loan Forgiveness (site-specific)

• Generous Paid Time Off (PTO) & 403(b)/401(k) with Employer Match

• Comprehensive Health Benefits (Medical, Dental, Vision, Disability, Life Insurance) for Full-Time Employees

• Employee Assistance Program with free confidential counseling/coaching for self and family members 

• Pet Insurance

About Us:

Join our team and grow your career in a place that’s fresh, vibrant, and full of opportunity!

Meadowview of Johnston, a senior care campus in one of Des Moines' most welcoming suburbs, offers a modern work environment and a strong sense of community. Our 106-unit campus includes independent living, assisted living, and memory care—creating a diverse and rewarding setting to serve residents with purpose and compassion. Located just minutes from Merle Hay Mall, Terra Park, and popular local spots like Hy-Vee and Panera, our campus blends convenience with comfort. At Meadowview, your dedication is recognized, your growth is supported, and your work truly makes a difference every day.

Cassia is a nonprofit, mission-driven senior care organization with over 200 years of experience. As a Cassia community, we are dedicated to fostering fullness of life for older adults by providing compassionate, high-quality care. Our Service Standards of Respect, Excellence, Integrity, Stewardship, Compassion, Collaboration, Unity, and Innovation are the bedrock of all that we do. We value inclusivity, collaboration, and professional growth, ensuring our employees feel supported in their careers. To learn more, visit our website: 

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Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.

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