Copywriter
Insight Global
Job Description
The Copywriter is responsible for developing and executing compelling, conversion-driven brand storytelling across all marketing channels. This role partners closely with the Brand team and cross-functionally with teams including PR, Paid Media, Social, Web, and Channel Marketing to ensure cohesive messaging and high-impact creative execution across campaigns, product launches, and ongoing brand initiatives.
The Copywriter Specialist serves as a subject matter expert in brand messaging, digital content strategy, and consumer-focused storytelling while leveraging AI-powered tools to improve content development, efficiency, optimization, and creative ideation.
Skills and Requirements
● Bachelor’s degree in English, Marketing, Communications, or related field. ● 3+ years of experience in brand marketing, copywriting, or content strategy roles. ● Strong portfolio demonstrating creative storytelling and campaign development experience. ● Experience in e-commerce, DTC, Amazon, or health & wellness/beauty-adjacent industries ● Proficiency in Figma + Adobe Creative Suite and familiarity with digital design principles. ● Strong understanding of SEO, digital marketing, and performance-driven content strategy. ● Excellent communication, collaboration, and cross-functional collaboration skills. ● Ability to manage multiple priorities in a fast-paced, deadline-driven environment. ● Strong conceptual thinking with a consumer-first mindset and passion for brand storytelling.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to View email address on click.appcast.io.
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