Marketing Specialist (Performance & Growth)

YLT7 is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate with a lean, creative, and fast-moving team where ideas can quickly turn into campaigns, content, and customer experiences. About the Role We are looking for a Marketing Specialist to run and optimize performance and growth marketing across our brands. This is a hands-on role focused on paid advertising, CRM, conversion optimization, and analytics. You will report directly to the Head of Marketing and take ownership of day-to-day campaign execution, while receiving strategic direction. The ideal candidate has 2-4 years of experience managing campaigns with a proven track record of results. You are analytical, detail-oriented, and have strong instincts for what makes a campaign work. You enjoy digging into data, spotting patterns, and turning them into clear, actionable ideas. Portfolio required: Applications must include a portfolio, work samples, or examples of campaigns you've run, along with the results you drove. Responsibilities Paid Marketing: Manage paid advertising across Meta and other platforms, including campaign setup, daily optimization, creative testing, and weekly performance tracking. Analytics & Reporting: Track and analyze marketing KPIs (spend, ROAS, CPA, CVR, etc.), build and maintain weekly and monthly reports, and surface insights and opportunities for improvement. Creative Testing: Own ad creative logs and test trackers, and partner with the Creative team to turn performance learnings into new creative briefs. Email & CRM: Execute email and SMS campaigns, manage promotional calendars, list segmentation, and customer retention initiatives. E-commerce & CRO: Support website promotions, product launches, and conversion optimization efforts, including A/B test coordination and QA. Cross-Team Collaboration: Work closely with Creative and other departments to ensure timely execution of marketing initiatives. Marketing Support: Support other marketing projects as needed, including social and influencer initiatives. Requirements Portfolio or work samples showing campaigns you've managed and the measurable results you drove (required). 2-4 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands. Proven track record of managing and optimizing paid campaigns, with measurable results you can speak to. Hands-on experience with Meta Ads Manager, Klaviyo, and GA4. Strong analytical skills and comfort with spreadsheets and performance metrics (Google Sheets or Excel required). Solid understanding of digital marketing channels, especially paid social, email, and e-commerce. Good understanding of TikTok, Instagram, short-form content, and social trends, with an eye for what makes creative perform. Ability to turn performance data and audience insights into clear, actionable recommendations. Strong organizational, communication, and project coordination skills. Proactive and detail-oriented, able to manage multiple projects and deadlines and take ownership of results. Strong interest in consumer brands, design, and digital marketing. Nice to Have Experience with Shopify. Experience with A/B testing, reporting dashboards, or tools like Looker Studio. Familiarity with pivot tables, advanced formulas (XLOOKUP, SUMIF, etc.), or SQL. Ability to create clear presentations and creative briefs. Familiarity with project management tools (Wrike, ClickUp, Notion, or similar). Experience collaborating with creative teams or coordinating cross-channel initiatives. Salary: $25-32 per hour, depending on experience and skill set Clear growth path with opportunities to take on greater ownership, including mentoring junior team members as the team grows #J-18808-Ljbffr YLT7