Market Development Associate

About the Role Remote, USA (Mountain or Pacific Time zones preferred). The Market Development Associate (MDEV) works remotely and is primarily responsible for pre‑sale initiatives in the customer journey, such as calling campaigns, data collection, and driving attendance to research and marketing webinars, thought‑leadership panels, and targeted virtual events. MDEV will also assist with varied strategic initiatives designed to increase Inside Sales revenue, along with post‑sale account management, and may be called upon to support special projects within the Courseware team, including open sales territory coverage. Responsibilities Accurately convey the zyBooks story and pedagogy to market‑facing audiences. Work with editorial and marketing teams to launch new products, including market seeding, post‑webinar data compilation, and targeted research. Collaborate with the Market Development team to create strategic, actionable, data‑driven insights for effective marketing and sales plans within Inside Sales. Identify gaps in market research and data‑mine as needed. Update Salesforce post‑webinar, including Contact records, Course records, and Account records. Create post‑event tasks for the sales team and communicate intelligence to reps and managers. Qualifications BA / BS Degree or equivalent. Higher‑education sales experience. Proficient with business application software: Google Suite, Microsoft Suite, CRM (Salesforce.com preferred), Zoom, etc. Solutions‑based problem solver, adaptable and strategic. Exceptional written and verbal communication skills. Excellent organizational and planning skills. Compensation Salary range: $54,300 USD – $74,167 USD (based on location and experience). EEO Statement Wiley is an equal‑opportunity/affirmative‑action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact View email address on click.appcast.io for assistance. #J-18808-Ljbffr 1001 John Wiley & Sons, Inc.