Senior Manager, Loyalty & Co-Brand

  Senior Manager, Loyalty & Co-Brand  
 
City, State: Denver, CO  
Salary range: $100,104–$132,870  

Turn loyalty performance into commercial results  
As Senior Manager, Loyalty & Co-Brand , you’ll lead Frontier’s co-branded credit card, Discount Den, FRONTIER Miles and other loyalty partnerships.  

You’ll use program performance, revenue goals, forecasting and testing to help shape acquisition, retention, offers and program enhancements, while leading the marketing execution and partner relationships that bring those strategies to customers.   You’ll also serve as a key day-to-day partner to Frontier’s card issuer and other loyalty partners and lead resources responsible for the operation, development and promotion of Frontier’s loyalty programs.  

Why this role matters  
Frontier’s loyalty programs create value for customers while generating meaningful supplemental revenue for the airline. This role connects program performance, partner strategy, customer acquisition and marketing execution to help strengthen that portfolio over time.   

How you’ll work  
You’ll operate with considerable latitude, setting methods and approaches for achieving established goals while receiving guidance around broader business objectives.   

Success in this role requires sound business judgment, strong organization, comfort balancing several priorities at once and the ability to adjust quickly as business needs change. The role also requires discretion with confidential information and occasional work in airport environments, including above- and below-wing areas. 

What you’ll lead  

Drive loyalty performance and revenue  

• Oversee the co-brand credit card portfolio and help maximize supplemental revenue through mileage sales and card royalties.  
• Monitor and analyze performance across co-brand, Discount Den and other loyalty initiatives and present results to senior leadership.  
• Establish membership and revenue goals and contribute to revenue and expense forecasts and the annual budgeting process.  
• Design program enhancements that improve functionality and performance across channels.  
• Drive the development and execution of dynamic loyalty offers.  
• Oversee testing and evaluation of new loyalty offerings and changes to existing programs with internal and external partners.  

Lead acquisition and loyalty marketing  

• Lead tactical marketing strategy for the co-branded credit card and Discount Den across direct mail, email, statement messaging, airport signage, digital, social media, inflight and other channels.  
• Identify and recommend new marketing channels and acquisition opportunities for Frontier’s loyalty programs and partners.  
• Integrate loyalty messaging with Frontier brand communications and other customer touchpoints.  
• Develop internal communications and incentive programs that increase awareness and acquisition through channels including inflight and customer support.  
• Manage approval of co-branded card communications across Frontier and the card issuer.  

Manage partners and program execution  

• Serve as a primary day-to-day contact for Frontier’s card issuer and other loyalty partners.  
• Influence Frontier and partner leaders on program goals, strategies and tactics.  
• Manage project and campaign roadmaps to ensure work supports established forecasts and goals.  
• Keep deliverables on time and on budget — resolving issues independently or escalating when needed.  
• Negotiate contracts with external vendors to support acquisition and reduce unit costs.  
• Develop training materials supporting the inflight credit card acquisition channel, including new-hire and recurrent training.  
• Manage contractors, trainers and other resources supporting loyalty programs.  

What you’ll bring  

• Bachelor’s degree in Marketing, Finance or a related field.  
• Five to seven years of marketing and/or communications experience, including at least two years of supervisory experience managing stakeholders and/or individual contributors.  
• Advanced Excel skills for data manipulation and analysis.  
• Experience managing multiple priorities, marketing projects, production schedules and promotional initiatives.  
• Strong presentation, writing, copy editing and communication skills.  
• Ability to participate in budgeting and establish revenue and expense forecasts.  
• Strong vendor-management and relationship-building skills.  
• Knowledge of airline and credit card marketing and frequent flyer program rules and procedures.  
• Ability to collaborate across departments, partners and teams.  
• Ability to manage contractors and trainers.  
• Interest in learning HTML.  
• Ability to travel approximately 30%.  

Leadership scope  
This role provides leadership across Frontier’s loyalty and partnership programs and directly supervises the Loyalty Program Manager. 

Support for work, life and travel  
Frontier offers benefits, programs and travel privileges designed to support eligible employees at work and beyond. Availability may vary by role, employment status, eligibility, location, schedule, applicable policies and current plan details.  

Depending on role and eligibility, available benefits and programs may include:  

• Medical, dental and vision coverage  
• 401(k) retirement savings options  
• Paid holidays, vacation time and sick time  
• Travel privileges on Frontier Airlines and participating partner airlines, based on current program rules and availability  
• Buddy passes, based on eligibility and program rules  
• Travel-related discounts and employee discounts on select products, services and vendors  
• Employee support programs and resources, including the HOPE League, Frontier Airlines’ nonprofit organization  

Working at Frontier Airlines  
At Frontier Airlines, our mission is to Make Every Flight Count. Whether you support flights, customers, aircraft or the teams behind the operation, your work helps deliver a safe, reliable and value-focused travel experience. Our work is guided by four core values: customer first, safety always, operational excellence and one team.  

About Frontier Airlines  
Frontier Airlines is a Denver-based airline serving destinations across the United States and select international markets. Our teams span flight crews, airport operations, aircraft maintenance, customer support, corporate functions and more.  

We focus on making travel accessible, practical and easy to personalize while supporting a safe, reliable and efficient airline operation.  

Workplace Policies  
At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, marital status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.