Product Marketing Manager Payments & Messaging

Who are we? At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries. What will you contribute? The Product Marketing Manager – Payments and Messaging will play a pivotal role in shaping and executing the go‑to‑market (GTM) strategy for Finastra’s payments portfolio. This role is responsible for developing compelling, value‑based messaging, enabling sales, and driving market awareness across target segments. Responsibilities & Deliverables GTM Strategy Execution Support the development and execution of integrated GTM plans for Finastra’s Payments products across target markets and personas. Ensure alignment with broader payments portfolio strategy, regional priorities, and revenue objectives. Value Proposition & Messaging Development Create clear, differentiated messaging frameworks that articulate the business value of Finastra’s payment solutions. Translate complex product features (e.g., cloud‑native architecture, real‑time processing, payment rails integration) into compelling customer outcomes (efficiency, scalability, compliance, growth). Content & Sales Enablement Develop high‑quality marketing and sales enablement assets including presentations, solution briefs, case studies, battlecards, and web content. Equip sales teams with persona‑based messaging and tools to effectively position solutions in competitive scenarios. Market & Competitive Intelligence Conduct market analysis to identify trends in payments (e.g., real‑time payments, ISO 20022, cloud adoption, Payments‑as‑a‑Service). Monitor competitor positioning and provide actionable insights to refine messaging and differentiation. Campaign & Demand Generation Support Collaborate with demand generation teams to develop and optimize campaigns that drive pipeline and customer engagement. Contribute messaging and content for digital campaigns, events, and industry engagements. Cross‑functional Collaboration Work closely with Product Management, Sales, Pre‑Sales, and Regional Marketing teams to ensure consistent positioning and successful product launches. Act as the “voice of the market” internally, feeding customer insights into product and strategy discussions. Required Experience Product Marketing Expertise Proven experience in product marketing, preferably within financial services or fintech. Strong understanding of GTM planning, messaging development, and sales enablement. Payments Domain Knowledge Solid understanding of modern payment processing and infrastructure, including real‑time payments, cross‑border payments, payment hubs, and payment rails (SEPA, Faster Payments, SWIFT, etc.). Knowledge of industry trends such as ISO 20022, cloud/SaaS delivery, and Payments‑as‑a‑Service. Ability to articulate how payment technologies deliver business outcomes for financial institutions. Content & Storytelling Skills Exceptional ability to translate complex technical features into clear, concise, and compelling business benefits. Strong writing, presentation, and communication skills tailored to different personas (business and technical). Marketing Tools & Capabilities Familiarity with core marketing tools such as CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo), and content management systems. Experience supporting digital campaigns and understanding performance metrics (conversion, engagement, pipeline contribution). Analytical & Strategic Thinking Ability to synthesize market, customer, and competitive insights into actionable marketing strategies. Data‑driven mindset with attention to detail. Collaboration & Stakeholder Management Experience working in cross‑functional, global environments. Strong interpersonal skills with the ability to influence and align stakeholders across product, sales, and marketing teams. Benefits We are proud to offer a range of incentives to our employees worldwide. Benefits are available to everyone and reflect the values we stand for: Unlimited vacation subject to local regulations and business priorities; hybrid working arrangements. Well‑being support: Employee Assistance Program, Wellbeing Champions, Gather Groups, monthly wellness events. Health & Financial Security: Medical, life, disability insurance, retirement plans, lifestyle benefits. Sustainability: Paid time off for volunteering and donation‑matching opportunities. Inclusion: Participation in communities such as Count Me In, View email address on click.appcast.io, View email address on click.appcast.io, View email address on click.appcast.io, and View email address on click.appcast.io. Career Development: Online learning and accredited courses via Skills & Career Navigator. Recognition: Global recognition program Finastra Celebrates and community surveys. Specific benefits may vary by location. Location Requirements Applicants for this position need to be located in the posted location or the immediate surrounding area. Due to the requirements of this position, we will not consider applicants who currently reside in New York City or California. #J-18808-Ljbffr Finastra