SPORTS CRM SPECIALIST (BIRKIRKARA-MALTA)

THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. At Circus.nl, we're building one of the fastest-growing online sportsbooks in the Netherlands. We're looking for a passionate Sports CRM Specialist who understands the Dutch sports betting market and knows how to create engaging, data-driven customer experiences. You will be responsible for planning, executing, optimizing and analyzing CRM campaigns across the entire sportsbook customer lifecycle, while also supporting selected casino initiatives and high-value player campaigns. Working closely with the Sportsbook, CRM, Digital, VIP, Product and BI teams, you'll help deliver personalized experiences that increase engagement, retention and player value in a responsible and compliant way. This role is ideal for someone who combines a genuine passion for Dutch sports with a strong analytical mindset and a love for testing, optimization and customer engagement. YOUR ROLE Plan, build, execute and optimize Sports CRM campaigns across email, push notifications, SMS, in-app messaging and onsite communications. Manage the sportsbook promotional calendar around key sporting events including the Eredivisie, Champions League, Premier League, Formula 1, Tennis, Darts, UFC and more. Create engaging customer journeys throughout the player lifecycle, from onboarding and activation to retention, reactivation and loyalty. Support selected Casino CRM campaigns and cross-sell initiatives where relevant. Assist in the execution of campaigns for our High Value Player (HVP/VIP) segment, ensuring a personalized customer experience. Work closely with Trading, Marketing, BI, Product, VIP and Design teams to deliver impactful campaigns. Analyse campaign performance, customer behaviour and segmentation to continuously improve results. Develop A/B tests and make data-driven recommendations to improve conversion, engagement and retention. Build targeted audiences based on betting behaviour, customer value, interests and lifecycle stage. Monitor campaign performance against KPIs and provide weekly reporting with clear insights and recommendations. Stay up to date with competitors, industry trends and innovations within the Dutch sports betting market. Ensure all CRM activities comply with Dutch regulations and responsible gaming requirements. YOUR PROFILE Minimum 2 years of CRM experience, preferably within online sports betting, iGaming or another data-driven digital environment. Strong understanding of the Dutch sports landscape and sports betting customer behaviour. Passion for Dutch sports, major sporting events and sportsbook promotions. Experience working with CRM platforms such as Optimove, Iterable, Salesforce Marketing Cloud, Braze or similar. Strong analytical skills with experience interpreting campaign data and customer insights. Comfortable working with customer segmentation, A/B testing and lifecycle marketing. Experience across multiple CRM channels including Email, Push Notifications, SMS and In-App messaging. Highly organised with excellent attention to detail. Curious, proactive and always looking for ways to improve customer experience. Experience with Excel and reporting tools such as Power BI is a strong advantage. Experience working with High Value/VIP players is considered a plus. Business fluent in Dutch and English. French is an advantage but not required. What We Offer As well as enjoying a unique experience - centered around our values of Pleasure, Team Spirit, Performance, Boldness and Integrity - alongside 1.600 colleagues worldwide, you'll have the opportunity to contribute to the international development of a fast-growing family company. Joining Gaming1 means becoming part of a human and entrepreneurial adventure where people are empowered to make an impact, grow and succeed together. We offer: the opportunity to work on ambitious international projects within a solid and growing group a collaborative and high-performing work environment leadership based on trust, autonomy, talent and shared values continuous learning and career development opportunities through training and internal mobility a competitive salary and benefits package aligned with the local market a hybrid working model, with the possibility to work remotely up to 50% of your working time an international and collaborative environment where people come first

THE INTERVIEW PROCESS

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