Sr. Product Manager

Sr. Product ManagerAll of us at EFI™ are relentlessly focused on the growth and success of the print business. That's why print providers worldwide turn to EFI to help build their brilliant future. Our worldwide team members are passionate about driving our customers' business growth with a scalable portfolio of products, solutions, services, support, and world-class partnerships for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials, commercial print, and personalized documents with a wide range of printers, inks, digital front ends, and workflow solutions. Our unwavering commitment is to increase their profits, cut costs, improve productivity, and optimize efficiency — job after job, year after year. We're obsessed with our customers' success. And we believe we have the right people, technology, and experience to help businesses achieve their goals. Ready to be brilliant, together?EFI is looking for a Sr. Product Manager to join our Inkjet Business Unit. The preferred location for this role is in our Londonderry, NH office on a hybrid basis, but we are open to remote candidates who can travel to NH as needed. In addition, this role will have 20% - 30% travel due to supporting activities in multiple plants and a diverse customer base. In this role you will function as a GM for a product line, with clear ownership from concept through development, market introduction, and end of life. Responsibilities will include researching the end user's needs and wants, competitive positioning, defining the market opportunity, translating market needs into product definition, working with engineering to craft the final product definition, creating the product positioning, and developing documentation/marketing materials to help sales maximize revenue and market share.What you will do:Research the market interviewing end users to identify unmet needs, highlight key value propositions, and translate it into key product specifications.Understand market requirements (MRD) and support the definition of product concepts and requirements (PRD) that meet customer needs.End-to-end product lifecycle management including managing working capital impacts.Support decisions on trade-offs with respect to time, features, resources, and quality to meet business objectives.Support the development of clear product positioning including pricing and sales (both direct and channel) strategy and create messaging platforms to provide foundation for outbound marketing.Contribute to go-to-market plans including messaging, target verticals, sales enablement, etc.Develop and manage price positioning, pricing, including ongoing support, pricing tactics, trade-in programs, bundling, etc.Work with R&D, applications, demo center, program management, and sales to ensure successful product qualification and launch.Track and manage the business (revenue, margin, portfolio share with key partners, etc.) of the product line; take actions necessary to achieve growth and profitability goals.Monitor and respond to external factors including competition, market, and technology trends.Analyze and benchmark competitive products across the product line, monitor competitive activity, and identify customer needs.Be responsible for the product line 18-months' forecast to support SIOP.Be the ultimate advocate and field resource, helping sales maximize revenue and market share.This role may be a good fit if you have:BA or BS degree required; MBA or advanced degree preferred.8+ years' experience in technology product management managing the product from inception through end of life - ideally in the print industry or a capital equipment company.Technical acumen: ability to understand digital products, software and applications technology and translate that knowledge into an actionable, clear deliverable to the field.Ability to successfully position a product and to communicate this positioning and the product benefits in a way that is truly compelling to the target audience.Ability to independently develop and/or lead the development of materials and strategic initiatives to influence the product line.Ability to analyze and track the business knowing when to make changes; ability to develop creative solutions and innovative product ideas to continue to deliver the forecast and strategic goals.Proven track record of launching and managing successful products in industrial markets.Leadership skills with the ability to influence the priorities of other functions to deliver strong business results.Team player with strong interpersonal and communication skills.Works independently with the ability to multi-task while having excellent attention to detail.Strong commercial mindset and demonstrated results working with sales.Availability to travel internationally and to work with multiple cultures.EFI is an "Affirmative Action/EEO/Protected Veteran/Disabled Employer"#LI-EH1