Head of Marketing

Head Of MarketingWe're looking for a Head of Marketing to define how Nectar shows up in the world. As our first marketing hire, you'll own the full marketing function end-to-end, from brand and positioning to content, demand generation, product marketing, and field presence. You'll be the storyteller-in-chief for a new category we're actively creating: AI-native social commerce.You'll work directly with our founders, GTM leadership, and product teams to translate a sophisticated AI platform into a sharp, opinionated narrative that resonates with marketing, social, creator, and CX leaders at the world's leading consumer brands. This is a build role, not a manage role. You should be equally comfortable writing a launch post, briefing a designer, planning a dinner at NRF, and shipping a product marketing brief.What You'll Be DoingDefine and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and pressBuild and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerceDrive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoptionPartner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrativeBuild a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motionPlan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leadersDevelop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals fasterPartner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the productEstablish marketing analytics, attribution, and reporting so we know what's working and can compound on itWhat We're Looking For5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zeroTrack record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one sliceExceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copyDeep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerceStrong instincts for positioning and messaging in a new or emerging categoryBias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarterFluent with modern AI tools and use them daily to accelerate your production workHigh ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedbackBonus PointsExperience marketing AI, automation, social, creator, or commerce platformsExisting relationships with marketing, social, or digital leaders at consumer brandsBackground in journalism, content strategy, or earned media that sharpened your storytelling instinctsPrior experience building category-defining narrative for a new product or companyFamiliarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power userExperience working closely with founders on PR, analyst relations, or executive communicationsWhat We OfferCompetitive compensation and early equityHealth, vision, and dental benefits + 401(k) matchHybrid work schedule (4 days in office) with 3 flex remote days per quarter (available after 3 months)Comprehensive stipends: $1,000/month housing stipend for living near the office, $50/month mobile stipend, $50/month internet stipend for remote employees, and commuter benefits (train stipend or Palo Alto parking permit reimbursement)Free lunch in the heart of University Ave. in Palo Alto