Brand Marketing Manager

We're hiring our first marketer — someone hands-on who's comfortable creating content and being on camera. You'll come up with ideas, shoot and post them, and grow our channels. You use AI to work smarter and move with culture. No team to manage, no playbook to inherit — just room to own the brand's social presence and make it yours. ABOUT SACH Sach means "honest" in Hindi. Jasleen and Tarush Agarwal — first-generation Indian immigrants and lifelong vegetarians — started the company in 2019, making fresh paneer by hand in a San Francisco apartment because they couldn't find a high-protein, great-tasting vegetarian option they actually loved. That side project pioneered an entirely new protein category in the U.S. Today Sach is one of the fastest-growing brands in the country and an award-winning name in its category — organic + A2 milk paneer, Indian-inspired pizzas, and paneer meal kits, with ingredient lists you can actually read. We're on shelves nationwide, including Whole Foods & Costco, and we have a deep, innovative product pipeline still to come. Social is how the next wave of people meet us — and that's where you come in. WHAT YOU'LL OWN: You run Sach's presence on Instagram, TikTok, and Pinterest end to end — and you test whatever's next. Make the content. Shoot and edit short-form video, stories, and posts yourself — a phone and good instincts go a long way. You're comfortable on camera and behind it. Move with culture. Spot cultural moments and turn them into posts quickly. Use AI tools to help you ideate, script, and edit so you can do more without a big team. Build collabs. Pitch and land partnerships with CPG brands, restaurants, and creators — from micro to mega. Run gifting and influencer campaigns end to end. Turn UGC into ads. Find the content that's working and turn it into paid creative that converts. Own email. Run Klaviyo flows, newsletters, and promos. Segment the list, test subject lines, and drive opens, clicks, and sales. Listen and learn. Track engagement weekly, read the comments and the culture, share what you're learning, and double down on what works. WHO YOU ARE: In love with food, people, and creativity. You light up around good food and the stories behind it, you genuinely enjoy people, and making things is how you have fun. That passion comes through on camera and in the work. A doer first. You post, you don't just plan. You'd rather ship five things this week than perfect one for next month. Claude-native. You already work with Claude (and other AI tools) daily — to ideate, script, draft, and edit. It's how you get more done, faster. A sense of design. You have a good eye. You know what looks clean and on-brand, and you can lay out a post, story, or email so it feels premium without a designer. Hands-on with content. You can write a hook, shoot a clip, cut it together, and step in front of the camera — comfortably, not perfectly. Culturally fluent. You speak to Desi audiences and crossover consumers alike, and you get the intersection of identity, heritage, and flavor. A relationship-builder. You love pitching ideas, negotiating collabs, and turning them into magic. Scrappy and self-directed. No playbook doesn't scare you — it's the reason you want this. WHAT WE'RE LOOKING FOR: 5–6 years running social and content for a brand — ideally food, beverage, lifestyle, or a culturally-rooted startup. Hands-on experience with Instagram, TikTok, and Pinterest (LinkedIn/YouTube a plus). This is a semi-senior, high-ownership role — highly engaged and hands-on, not managing from above. Bay Area is a big plus — a lot of this job is being here, in the kitchen and on camera with the team. #J-18808-Ljbffr