Digital Marketing Specialist

To support a growing digital presence, the full-time remote Digital Marketing Specialist will own and optimize digital channels, develop targeted campaigns, and analyze performance metrics to drive business growth. Key responsibilities Own and optimize the website and digital channels, managing content and improving visibility and conversion rates Develop and execute targeted digital campaigns, including account-based marketing and paid advertising, to generate opportunities Measure and analyze digital performance, using insights to improve engagement and return on digital spending Required qualifications 5+ years of hands-on B2B digital marketing experience with measurable results Experience managing websites and digital advertising platforms, including Pardot and Salesforce Practical knowledge of web analytics, conversion tracking, and SEO Strong analytical skills with the ability to interpret campaign performance and provide actionable recommendations Ability to work independently and collaboratively, with effective communication skills