VP, Product & Design

About the Role

The VP, Product & Design will lead product experience and roadmap development across the NFL's digital products and platforms, translating vision and strategy into scalable execution. As a key member of the Global Digital Fan Engagement leadership team, this role leads Product and Design functions to create world-class fan experiences across web, mobile, CTV, identity, subscription, and viewing platforms. The position partners closely with Strategy & Growth, Technology, Content, Marketing, and Business Operations to translate business priorities into product roadmaps that deepen fan engagement and support long-term strategic priorities. This role requires an experienced product executive capable of leading organizational evolution and building a high-performing team within a complex media ecosystem.
Key Responsibilities

Own the product roadmap for the NFL's fan-facing product portfolio across web, app, CTV, identity, and subscription experiences
Partner with Strategy & Growth to translate enterprise priorities and agreed business objectives into product roadmap decisions, prioritization, sequencing, and execution plans
Lead short-term, seasonal, and multi-year product roadmap planning and sequencing, aligned to the broader long-range business plan and agreed investment priorities
Establish product management practices that improve prioritization, execution quality, and organizational alignment
Hold end-to-end accountability for product roadmap execution, sequencing, delivery excellence, experience quality, product operating cadence, and post-launch value optimization across the digital portfolio
Translate agreed strategic priorities into delivered product outcomes that support business goals
Partner with Strategy & Growth to define KPI frameworks, measurement processes, and post-launch evaluation methodologies
Drive a culture of continuous improvement through experimentation, learning, and iteration
Lead the Product and Design organisations responsible for creating engaging and intuitive fan experiences
Establish experience standards and design principles across content discovery, viewing, personalization, subscription, and engagement journeys
Ensure consistency and quality across all fan-facing experiences
Partner with Technology to align product roadmaps with technical feasibility, platform architecture, capacity management, and release planning
Partner with Strategy & Growth to translate agreed business objectives, priority fan segments, value propositions, and desired outcomes into product experiences
Partner with Content and Marketing to ensure product experiences, content value, and marketing execution reinforce the broader strategy
Build strong executive partnerships that improve decision making and organizational coordination
Required Experience & Qualifications

15+ years of product management experience, including leadership roles in digital media, streaming, sports, technology, or subscription-based businesses
Experience leading product organisations responsible for large-scale consumer digital platforms
Demonstrated success delivering complex product roadmaps that drive measurable business outcomes
Experience leading cross-functional teams within highly matrixed environments
Strong understanding of digital consumer experiences, content ecosystems, subscription products, and engagement platforms
Experience leading Product, UX/UI, Design, or adjacent digital experience functions
Proven track record collaboratively shaping and delivering product roadmaps that drive business outcomes across large-scale consumer digital platforms
Demonstrated success delivering product roadmaps that support acquisition, engagement, retention, and monetization objectives within DTC or subscription-led businesses
Strong commercial acumen with the ability to collaborate effectively with Strategy leaders on revenue, customer value, and growth opportunities
Strong experience operating in complex organisations and aligning cross-functional teams to deliver solutions that meet both business objectives and fan needs
Executive communicator capable of translating priorities, risks, tradeoffs, and performance into clear narratives tied to business goals
Strong product judgment, creative instincts, and operational discipline, with a passion for delivering exceptional consumer experiences
Workplace

Onsite presence at an NFL office or stadium location is required; remote and hybrid working options are not offered.
NFL employees are required to work a minimum of 40 hours per week in the office.
Travel to key NFL meetings and events is required, including occasional nights and weekends, especially during the NFL season.
About the Company

The NFL is committed to building an inclusive work environment that reflects its fan base. Its core values are Respect, Integrity, Team Responsibility, and Resiliency, and its leadership attributes include Build Talent, Execute, Inspire, Live Our Values, Know the Business, and Think Big.

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