Digital Media Specialist

Social Media & Videography Specialist

Van Andel Institute (VAI), a world-class biomedical research institute, located in Grand Rapids, Michigan, is dedicated to improving human health. We are pioneers in the fight against cancer, Parkinson's, and other diseases. We are committed to inspiring the next generation of scientists and educators.

Key Responsibilities

Social Media

• Create, schedule, and publish content across social media platforms including Instagram, Facebook, LinkedIn, and YouTube
• Write engaging captions and assist with content planning and campaign execution
• Monitor social media trends, audience engagement, and platform best practices
• Capture behind-the-scenes content, event highlights, and promotional material
• Track content performance and provide insights for future content improvements
• Maintain a consistent brand voice and visual identity across all channels

Videography & Content Creation

• Film and edit short-form and long-form video content for social media, marketing, and promotional use
• Operate cameras, lighting, audio, and editing software to produce high-quality content
• Create reels, interviews, testimonials, event recaps, and promotional videos
• Translate educational concepts, classroom experiences, and student-focused storytelling into compelling visual content that will resonate with K–12 educators
• Assist with photography and basic graphic design as needed
• Organize and maintain digital media files and content libraries
• Collaborate with team members to develop creative concepts and storytelling ideas

Qualifications

• Experience with social media content creation and platform management
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools
• Familiarity with Canva, Adobe Creative Suite, or equivalent creative software
• Strong understanding of current social media trends and short-form video content
• Excellent communication, organization, and time management skills
• Ability to work independently and collaboratively
• Photography experience is a plus

Preferred Skills

• Experience creating content for brands, organizations, or businesses
• Knowledge of social media analytics and reporting
• Basic motion graphics or animation skills
• Experience capturing live events or interviews
• Experience in K–12 education, educational communications, or creating content for educator audiences is strongly valued

Work Environment

• Combination of office and on-location filming environments
• Some evening or weekend work may be required for events or content capture

Van Andel Institute is an Equal Employment Opportunity (EEO) and Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) Employer.