Marketing Graphic Designer

Marketing Designer (Brand, Print, Digital + Email Systems) Freelance | Counseling Works We are seeking a versatile Marketing Designer to support a growing multi-location private therapy practice. This role blends hands‑on creative design work with brand system development and email marketing support. The ideal candidate is both a strong visual designer and a systems thinker—someone who can execute high‑quality marketing materials while also helping build reusable design and email frameworks that allow our internal team to scale content efficiently. ~10 hours/month freelance role, flexible based on campaign needs. What You’ll Do Design marketing materials in Adobe + Canva (flyers, social ads, business cards, event materials) Maintain and expand brand guidelines into reusable design templates and systems Build and support Mailchimp email templates with modular sections (spotlights, resources, CTAs, announcements) Ensure all designs are consistent, polished, and aligned with clinical/brand standards Support campaign creative across print, digital, and email channels What We’re Looking For Strong Adobe Suite experience (Illustrator, Photoshop, InDesign preferred) Canva experience for building editable templates Strong understanding of layout, typography, and visual hierarchy Ability to balance creativity with structured, system‑based design thinking Experience working across print and digital formats Strongly Preferred Experience with Mailchimp or similar email platforms (Klaviyo, HubSpot, etc.) Experience building reusable email templates and modular email systems Understanding of mobile‑first design principles for email Experience creating scalable design systems (not just one‑off assets) Comfort working in both creative execution and structured system building Work Style & Turnaround This is a structured freelance role with a primarily planned workflow and occasional time‑sensitive needs. Most work follows a predictable weekly cadence aligned with campaigns and office needs Typical turnaround is 2–4 business days depending on complexity Occasional urgent or time‑sensitive requests may arise (e.g., events or last‑minute updates), communicated as early as possible Planning is generally proactive, with occasional reactive support needed to meet business or clinical scheduling needs What Success Looks Like Marketing materials are consistent, polished, and efficient to produce Brand assets are reusable instead of rebuilt each time Email marketing shifts from custom design to template‑based execution Internal team can plug content into systems with minimal design dependency Overall marketing production becomes faster, more scalable, and more consistent Clear, consistent communication and dependable follow‑through Proactive contribution of ideas to improve templates and workflows Strong collaboration with internal marketing team Why This Role Exists We are transitioning from a design‑heavy, one‑off production workflow into a scalable marketing system. This role is critical in helping us maintain high‑quality creative output while building reusable brand and email systems that improve efficiency, consistency, and performance over time. #J-18808-Ljbffr