Demand Generation Lead

Shape the future with us. And also your own. As a driver of innovation, Viega is one of the most important technology leaders in the installation industry. We develop intelligent systems and integrated digital solutions. Quality is incorporated into everything we do. We believe that this is about much more than supplying pipelines. We turn spaces into living rooms: More comfortable. More intelligent. More secure. More sustainable. Support us as: Demand Generation Lead Job-ID: 17385 ; Location(s): Broomfield CO JOB DESCRIPTION SUMMARY The Demand Generation Lead is responsible fordriving pipeline growth and revenue impact through integrated, multi-channel marketing programs. Thispositionowns demand generation strategy and execution across priority segments and target accounts, ensuring alignment from campaign activation through pipeline conversion.Partners closely with Digital, Marketing Operations, Customer Marketing, and Sales teams tooptimizeperformance, improve funnel efficiency, and deliver measurable business outcomes. JOB DESCRIPTION DETAILS Responsibilities D evelopsand executesintegrated demand generation strategies aligned to priority segments, target accounts, and revenue goals Own spipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion Translate sstrategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs Drive saudience targeting, segmentation, and personalization to improve engagement and conversion Partner swith Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion Identif iesfunnel gaps and implement strategies to improve conversion across lifecycle stages Own schannel mix and budget allocation decisions based on performance, ROI, and pipeline impact Lead sperformance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels Translate sperformance data into actionable insights and recommendations for marketing and sales leadership Partner swith Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes Ensure saccuratetracking, lead flow, lifecycle management, and attribution in collaboration with the Data Driven Marketing team Act sas the central connector across Marketing and Sales to drive aligned execution and performance Collaborate swith Brand and Content teams to activate thought leadership into demand generation programs that drive engagement and pipeline Supportsand scalesaccount-based marketing (ABM) initiatives aligned to strategic accounts Continuously evaluatesand improvesdemand generation processes, tools, and ways of working to increase efficiency and scalability Attends meetings asrequiredand/or assigned Performs other duties asrequiredand/or assigned Will berequiredto travel up to20% of the time REQUIRED QUALIFICATIONS Knowledge, Skillsand Abilities Proficient in the use of common office equipment and software – including, but not limited to:computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately. Effectively builds positive, productive relationships with colleagues, customers, vendorsand others, contributing to a productive and welcoming work environment. Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing ofknowledge, and alignment with shared goals and values. Strong interpersonal skills with demonstratedability to effectively partner with key stakeholders and tactfully exercise influence across the organization Demonstrates careful attention to detail, ensuring accuracy in all aspects of work. Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders. Highly organized to manage multiple tasks, priorities, schedules, and documents effectively. Takes initiative and proactivelyaddressesneeds. Strong understanding of B2B or B2B2C demand generation and full-funnel marketing, including pipeline creation, conversion dynamics, and revenue alignment Understanding of multi-channel demand generation programs and marketing budgets based on performance and ROI Familiarity with CRM and marketing automation platforms such as Salesforce, Marketing Cloud Account Engagement, and Adobe Effectively translates business goals into demand generation strategies, prioritization, and multi-channel execution across paid media, SEO/SEM, email, website, and digital performance channels Strong analytical mindset with experience in marketing attribution, pipeline measurement, and performance tracking, with the ability to translate data into actionable insights and decisions Ability to develop and execute structured testing and experimentation strategies to continuously improve campaign effectiveness and performance Understanding of how thought leadership and content-driven strategies build awareness, trust, and demand in complex B2B environments Growth mindset with a focus on continuous improvement, experimentation, and performance optimization inhigh growthenvironments Ability tooperatein ambiguity and build processes, frameworks, and structure where they do not yet exist Strong cross-functional collaborator with the ability to influence stakeholders, drive alignment, and elevate team performance in a matrixed organization Education, Certification/License & Work Experience Bachelor’s degree in Marketing , Business, or related fieldrequired 7+ years of experience in demand generation, performance marketing, or digital marketing withincomplexB2B or B2B2C environmentsrequired Prior professional e xperience partnering with Sales teams to improve lead quality, conversion, and pipeline outcomesrequired Equivalent combinations of education and experience may be considered . Total Rewards Package : Compensation Base: $115,000 to $150,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market. Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance. Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy. Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources. HSA with company contribution. Health Care and Dependent Care FSA options. 401(k) plan with up to 7.5% total employer contribution, including an automatic 3% company contribution plus a competitive tiered match. Employer-paid Short- and Long-Term Disability coverage. Employer-paid Life and AD&DD insurance, with additional voluntary coverage options. Voluntary benefits include legal, accident, critical illness, and hospital indemnity insurance. Growth & Time Off Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University. 22 days PTO. 9 company holidays plus 2 paid Volunteer Days. Professional development opportunities designed to help employees continue building their careers. Application Window The application deadline for this job is: 07/24/2026 Your contact person: The future needs people like you to shape it. #J-18808-Ljbffr