Head of Marketing

Overview

Our client is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. They are targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Their innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products. They are a close‑knit team that enjoys working together every day to solve real‑world problems. They obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture. Their goal is to create better solutions to help healthcare professionals succeed, and we are looking for people like you to help bring this vision to life.

Your Impact

Your Role

As Head of Marketing, you will build and scale their marketing function, owning both strategy and execution across key areas such as demand generation, campaign execution, content development, and brand storytelling. Reporting to the SVP Sales, you’ll partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth, deepens brand resonance, and sharpens their go-to-market strategy.

This is a player-coach role where you’ll roll up your sleeves to ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle. You’ll play a key role in defining their position in the market by leading messaging, content, and demand generation efforts that convert prospects into customer advocates.

Training and Development

This role is designed for a builder who thrives with both structure and autonomy. You’ll inherit a foundational set of brand assets, messaging frameworks, performance baselines, and marketing infrastructure to accelerate your ramp. You’ll inherit a strong starting point and have full autonomy to shape and scale the function based on business needs.

You’ll work directly with the SVP of Sales and cross-functional leaders to gain deep context on our product roadmap, sales motion, customer segments, and strategic priorities. In your first 30–60 days, we’ll focus on:

• Immersing you in the core supply ordering product and our customer acquisition strategy
• Equipping you with context on our segmentation and lead scoring models
• Bringing you into go-to-market strategizing for our newest product, an AI-powered Claims Assist tool
• Aligning on key growth metrics, budgets, and available resources

As the team grows, you’ll have the opportunity to shape not just their marketing strategy, but also its internal marketing career paths, training frameworks, and systems for scale.

Location

Austin, Texas (in office Monday - Thursday, flexibility on Friday)

Hours

Monday - Friday 8:00 AM - 5:00 PM CST

We recognize that team members may need flexibility around office hours for situations such as drop off and pick of children and unexpected emergencies. Employees are expected to work with managers to align schedules for team coverage.

What We Are Looking For

• Scrappy, strategic marketer who thrives in fast-paced environments and knows how to establish foundational programs and evolve them into scalable systems
• 5–8 years of professional experience, with 5+ years in B2B Marketing
• 2+ years of people management experience
• Experience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades or hospitality verticals)
• Track record of success owning demand gen and campaign strategy in high-growth environments
• Fluency across digital and traditional marketing channels including paid media, email, content, nurture and outbound
• Strong storytelling instincts and able to create customer-centric content across the funnel
• Data-driven decision-making orientation, with familiarity in attribution, funnel metrics and marketing automation tools
• Hands-on experience building from the ground up through channel testing, budgeting, vendor selection, and marketing ops
• Comfort working cross-functionally with sales, customer success, revenue operations, product and engineering teams
• Confident operator with a bias for ownership and follow-through

Day to Day

• Own the end-to-end demand generation strategy, including inbound, outbound, and partner campaigns
• Develop and manage campaign execution across digital, email, content, event, and direct marketing
• Define and monitor KPIs for MQLs, SQLs, proper attribution, budget efficiency, and funnel velocity in partnership with RevOps
• Develop and grow a high-performing team while contributing directly to high-impact campaigns and team growth
• Align tightly with sales to optimize lead handoff, improve funnel conversion, and shorten sales cycles
• Lead positioning and messaging strategy to strengthen their market presence
• Manage marketing budget and work with external agencies/vendors as needed
• Support brand initiatives such as customer testimonials, product launches, and event activations
• Build and maintain their marketing tech stack (Nice to haves: Hands-on experience with HubSpot Marketing Hub, SFDC Sales CRM, Wordpress CMS, RevenueHero Routing, or similar tech stack)
• Conduct win/loss analysis and market research to inform content and campaign strategy

Why work with our client

• Lead a high-impact marketing function with ownership over both an established GTM engine and the ground-up launch of a new product with clear product-market fit
• Join a leadership team that views marketing as a strategic driver of growth and influence company-wide priorities and outcomes
• Supportive, collaborative culture that celebrates both experimentation and execution
• Enjoy a fun, fast-paced work culture with regular team lunches, happy hours, and offsite events
• Be part of a venture-backed startup with strong unit economics, loyal customers, and a clear path to profitability

Compensation and Benefits

• Equity grant based on experience
• 401k benefits with Empower
• Unlimited paid time off (PTO)
• Maternity and Paternity leave
• Medical and dental coverage with Aetna
• Work from home stipend
• Commuter benefits for hybrid employees
• Fully stocked fridge and pantry for hybrid employees

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.