User Growth Strategy Product Manager - TikTok Shop

User Growth Strategy Product Manager - TikTok Shop

Location: Seattle

Employment Type: Regular

Job Code: A246003A

Responsibilities:

About the team: The User Growth team is building the next generation of membership and loyalty experiences for TikTok Shop. This includes subscription programs, benefit systems, and incentive mechanisms designed to increase user retention, frequency, and long-term value. We operate at the intersection of product, economics, and user perception to define scalable membership strategies globally and localize them for the US market.

Responsibilities:

- Responsible for designing user-side subsidy strategies for TikTok E-commerce, covering core subsidy forms including coupons, price cuts, and limited-time subsidies. Design tiered subsidy strategies based on the user conversion funnel to balance GMV growth and subsidy ROI.

- Formulate differentiated subsidy plans for different product portfolios; continuously optimize subsidy thresholds, intensity, frequency and budget allocation for scenarios such as major sales campaigns, daily sales and new user acquisition.

- Collaborate with algorithm, data, product and merchant teams to drive the implementation of subsidy strategies and conduct performance review and analysis.

Qualifications:

Minimum Qualifications:

- 3+ years of working experience in e-commerce subsidy, pricing or promotion strategy.

- In-depth understanding of subsidy mechanisms such as coupons, price cuts and order rebates, as well as their impact on conversion rate and AOV.

- Strong business judgment capability, able to make strategic trade-offs under incomplete data conditions.

- Proficient in data analysis, capable of independently completing subsidy effectiveness evaluation including ROI, CVR and GMV uplift analysis.

- Long-term passion for e-commerce growth; able to work in a fast-paced and highly complex decision-making environment.

Preferred Qualifications:

- Experience in e-commerce is a plus.

Job Information:

For Pay TransparencyCompensation Description (Annually): The base salary range for this position in the selected city is $176320 - $296020 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok:

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us:

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation:

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at