Digital Marketing Assistant

Internet Marketing ProfessionalHandy Toyota is seeking a motivated and experienced Internet Marketing professional to join our team in St. Albans City, Vermont. The ideal applicant will have extensive online marketing experience and a passion for driving website traffic and conversion rates. This is an individual contributor role, and the selected individual will be responsible for increasing awareness and sales of our products and services.We offer an attractive compensation package with competitive base rate commensurate with education and experience. Additionally, we offer a comprehensive benefits package including health, dental, and vision insurance, vacation and sick leave, and 401K.ResponsibilitiesDevelop and implement effective online marketing strategies and campaigns to drive traffic to the website and optimize conversion ratesMonitor website analytics and trends, utilizing the data to inform strategy and optimizationsPlan and execute content marketing strategy, optimizing content for maximum reach and engagementResearch and stay updated on current online marketing trends, and how they may be applied to the businessDevelop and manage relationships with industry influencersCollaborate with other departments in the execution of marketing programsRequirementsBachelor’s degree in Marketing or related field, or equivalent experienceProven experience in online marketingExpertise in driving website traffic and optimizing conversion ratesKnowledge of content optimization and SEOExceptional communication and presentation skillsAbility to drive and own projects from planning to completionAbility to multitask and manage time effectivelyHandy Toyota is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic.