Brand Manager

Brand ManagerShameless makes better-for-you candy: low sugar, high fiber, no artificial dyes. We're growing quickly across retail, DTC, Amazon, and TikTok.As Brand Manager, you'll keep brand plans moving into market — and make sure Sales has what they need to execute them. You'll help manage the brand and retail marketing calendar, translate strategy into clear programs and realistic timelines, and keep Sales, Ops, Creative, Growth, and agency partners aligned on what's happening, when, and what needs to happen next. You'll be the connective tissue between strategy and execution, making complex plans simple and actionable for the teams responsible for bringing them to life. It's a hands-on role that will suit you if you enjoy organizing complexity, driving follow-through, and taking pride in the details that make retail execution work.Brand MarketingMaintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team's shared source of truthKeep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shiftsTake strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by whenReview work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formatsSales PartnershipPartner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to doKeep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next stepsBe the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partnersRetail ExecutionSupport retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market datesTrack launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issuesMake sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpointsProject ManagementBuild timelines backwards from the in-market date, then break projects into tasks and briefs for the right internal owner or agency partnerCapture action items from every call (who, what, by when) and see them through to closeKeep everyone current on status, with an early heads-up when something needs attentionRoute completed work to heads of department for review, pull feedback into one clear set of revisions, and keep the asset trail current so anyone can find the latest brief, approved creative, and planAgency/Team CoordinationServe as the day-to-day contact for agencies touching the brand: branding and creative, retail marketing (paid ads,.com listing management), and influencerWrite and update clear briefs — objective, audience, deliverables, date — and keep agencies current on calendar changes and priority shiftsTrack deliverables against the brief and flag timing or decisions for the Head of Brand