Global Paid Search Senior Manager

Overview Of The Role Salesforce is looking for a Senior Manager, Global Search Engine Marketing to lead our paid search program across all markets and channels. In this role, you will define and execute global SEM strategy, build AI‑powered workflows that scale our programs, and work cross‑functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes. This is a hybrid role with three days in office each week. Responsibilities Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms - including keyword architecture, bid strategy, campaign structure, and budget management tied to pipeline and revenue goals Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization - and develop a point of view on winning in AI‑native search environments (Performance Max, AI Overviews, conversational search) Partner with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion and message‑match, and leverage product‑qualified lead (PQL) signals to inform audience targeting Define the SEM measurement framework - from click to pipeline to revenue - and communicate insights, experiment results, and strategic recommendations to senior leadership through clear dashboards and data narratives Required Qualifications 7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability Deep hands‑on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience‑based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor Preferred Qualifications Experience in B2B SaaS or product‑led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution Background working with product‑qualified lead (PQL) or marketing‑qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling Experience managing or mentoring SEM specialists or agency partners Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs Benefits In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. EEO Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. Know your rights: workplace discrimination is illegal. #J-18808-Ljbffr salesforce.com, inc.