(USA) Senior Manager, Marketing Planning And Strategy

Position Summary... What you'll do... Marketing Strategy Drafts marketing strategy and ensures alignment with Walmarts overall business strategy and brand objectives socializesmarketing strategy with other marketing leaders and associates Represents marketing plans in crossfunctional venues eg Holiday Action TeamReviews competitor brands and customer insight data demographics purchasing historytransaction records surveys social media data site visitlogs product reviews responses to advertisements multicultural opportunities and shares innovative ways to differentiate Walmart in themarketplace eg new channels or approaches Reviews targeted item criteria and suggests modifications based on customer insights competitorand other new information Makes recommendations regarding Walmarts brand position and ongoing maintenance plan media internal and suppliercampaigns and promotions Reviews and updates promotional planning calendar Creative Brief Development Develops creative briefs for a straightforward initiativecampaign eg backtoschool and socializes with directorsDrafts direction and key messages to promote the desired behaviors eg driving customers to additional channels Reviews target audienceobjectives budget and timeline for all initiatives within a straightforward campaign Reviews and edits creative considerations media materials tone Media Strategy and Planning Chooses the most effective media options to communicate key messages in the brief to the target audience for astraightforward campaign Reviews performance metrics to understand effectiveness of marketing channels eg how much revenue was generatedvia Pinterest compared with direct mail Aligns with AOP budget allocation to the various channels and suggests improvements based onperformance and customer analysis Provides input into media investment strategy and mix of working and nonworking spend targets Developsrelationships with key contacts at selected media channels Marketing Initiative Implementation and Management Manages most or all aspects of a straightforward imitative or campaign including media plancircular internal and supplier campaigns promotional events Implements steps to enhance sales and net profits for the entire length of the customerrelationship Drives growth in new customer acquisition customer retention and conversion rates Reviews and approves communications egemail mobile mail and social media to ensure a consistent customer experience and improved campaign effectiveness Provides creative guidanceto internalexternal agencies and ensures agency output is in line with overall brand strategy and objectives and delivers on initiative strategiesSuggests improvements to plan to enhance ROIcampaign effectiveness based on review of performance data Provides input into the brand creationand development strategy and leads the development of enduring brand messages for a straightforward campaign or product Annual Operating Plan Drafts portions of the annual operating plan AOP by analyzing data trends and competitor strategic dynamics Manages theexecution of the AOP and ensures successful implementation of multiple components Understands operational success and recommends operatingrequirements for implementation teams Budget Management Manages budgets for all aspects of a straightforward campaign and resolves budget concerns develops and assessesperformance against financial KPIs implementing adjustments to maximize Walmarts marketing investments before during and post campaign orinitiative Suggests budget tradeoffs based on knowledge of other marketingbranding prioritiesinitiatives Reconciles irregularities within the budgetand enforces financial controls Collaboration Collaborates with crossfunctional teams eg Advertising Digital Marketing eCommerce Category Marketing Creative OperationsCategory Management Site Merchandising Customer Service Supply Chain Analytics to execute on straightforward campaigns and ensureconsistent brand messages across all channels Identifies collects and shares critical information eg item info merchant intent with cross functionalteams and key stakeholders to ensure exceptional execution People Development Coaches team members and provides feedback to enhance skills knowledge and work performance Conducts performanceand career development conversations if applicable Maintains team motivation and engagement Mentors less experienced associates andmanagers Drives the execution of multiple business plans and projects by identifying customer and operational needs developing and communicating businessplans and priorities removing barriers and obstacles that impact performance providing resources identifying performance standards measuringprogress and adjusting performance accordingly developing contingency plans and demonstrating adaptability and supporting continuous learning Provides supervision and development opportunities for associates by selecting and training mentoring assigning duties building a teambased workenvironment establishing performance expectations and conducting regular performance evaluations providing recognition and rewards coachingfor success and improvement and promoting a belonging mindset in the workplace Promotes and supports company policies procedures mission values and standards of ethics and integrity by training and providing direction toothers in their use and application ensuring compliance with them and utilizing and supporting the Open Door Policy Ensures business needs are being met by evaluating the ongoing effectiveness of current plans programs and initiatives consulting with businesspartners managers coworkers or other key stakeholders soliciting evaluating and applying suggestions for improving efficiency and cost effectivenessand participating in and supporting community outreach events Respect the Individual: Demonstrates and encourages respect for all builds a highperforming team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all identifies attracts and retains the best team members Respect the Individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities promotes an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customermember and company and regularly recognizes others contributions and accomplishments Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving Act with Integrity: Follows the law our code of conduct and company policies and sets expectations for others to do the same promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of nonretaliation listens to concerns raised by associates takes action and encourages others to do the same holds self and others accountable for achieving results in a way that is consistent with our values Act with Integrity: Acts as an altruistic servant leader and is consistently humble selfaware honest and transparent Serve our Customers and Members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and Members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and shaping the teams strategy Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions fosters an environment that supports learning innovation and learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock ㅤ ㅤ ㅤ ㅤ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration Primary Location... 221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. About Walmart: Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of.