Product Marketer

Job Description

Job Description

Job Title: Product Marketer
Location : 100% Remote (Hybrid flex if local to Philadelphia, PA or Princeton, NJ)
Duration : 6 Month Contract to Hire
Compensation: $55-$66/hr on W2 only
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Position Overview:
We are seeking a strategic and hands-on Product Marketing Manager to support our growing B2B SaaS business. This role will sit at the intersection of Product Marketing, Sales Enablement, and Account-Based Marketing (ABM), helping drive pipeline growth, improve sales effectiveness, and strengthen go-to-market execution.

The ideal candidate is equally comfortable developing strategy and executing programs. They will partner closely with Sales, Product, Customer Success, and Marketing teams to create compelling messaging, build impactful sales enablement content, and optimize the buyer journey through measurable marketing initiatives.

This position is ideal for someone who enjoys solving complex business challenges, collaborating cross-functionally, and driving meaningful revenue impact.

Key Responsibilities:
Sales Enablement & Pipeline Support

• Partner with Sales leadership and representatives to support pipeline generation and acceleration efforts.
• Build, manage, and optimize sales enablement content within Seismic or a comparable platform.
• Develop and maintain sales collateral including:
• Solution briefs
• Battle cards
• Sales presentations
• ROI tools
• Competitive positioning materials
• Customer proof points and case studies
• Create consistent, measurable content that enables sales teams to effectively engage prospects throughout the buyer journey.
• Support onboarding and ongoing enablement programs for sales teams.

Salesforce & Marketing Operations

• Utilize Salesforce to monitor opportunities, analyze pipeline performance, and support reporting initiatives.
• Maintain a strong systems mindset to navigate complex CRM environments and identify process improvements.
• Partner with stakeholders to improve visibility into content utilization and sales engagement metrics.
• Support campaign attribution, reporting, and pipeline analytics initiatives.

Account-Based Marketing (ABM)

• Support the development and execution of ABM programs targeting strategic accounts.
• Leverage Demandbase or similar platforms to identify target accounts, measure engagement, and align marketing efforts with sales priorities.
• Collaborate with sales teams to develop personalized account strategies and content.

Product Marketing & Messaging

• Develop clear, differentiated product positioning and messaging.
• Translate complex product capabilities into compelling customer-focused value propositions.
• Support product launches, feature releases, packaging updates, and go-to-market initiatives.
• Conduct competitive research and contribute to win/loss analysis efforts.

Customer & Market Engagement

• Partner with Customer Success to develop onboarding materials and customer-facing content.
• Support customer advocacy initiatives, webinars, and user community programs.
• Assist with international marketing initiatives, including support for regional product offerings and market-specific needs.

Required Qualifications:

• 5 years of Product Marketing, Sales Enablement, Revenue Marketing, or related experience.
• Minimum 2 years of experience within a B2B SaaS environment.
• Strong Salesforce experience, including pipeline analysis, opportunity management, reporting, and CRM workflow optimization.
• Hands-on experience with Seismic or a comparable sales enablement platform such as Highspot or Showpad.
• Experience supporting or executing Account-Based Marketing (ABM) programs.
• Familiarity with Demandbase, 6sense, Terminus, or similar ABM platforms.
• Proven experience creating sales enablement content and managing collateral throughout the buyer journey.
• Strong cross-functional collaboration skills with Sales, Product, Customer Success, and Marketing teams.
• Excellent written, verbal, and presentation skills.

Preferred Qualifications:

• Healthcare, HealthTech, Clinical Education, or Healthcare SaaS experience.
• Experience marketing to hospitals, health systems, nursing organizations, or healthcare providers.
• Familiarity with Gong, Highspot, 6sense, or similar revenue technology platforms.
• Experience analyzing campaign performance, sales adoption, and content effectiveness metrics.
• Exposure to AI-enabled marketing tools and processes.

Ideal Candidate Profile

• Strategic thinker who is also willing to roll up their sleeves and execute.
• Strong problem solver with a systems-oriented mindset.
• Self-starter who thrives in ambiguous environments and can drive initiatives independently.
• Comfortable influencing stakeholders and building credibility across large organizations.
• Naturally curious and motivated to continuously improve processes, content, and performance.

Success in This Role:
Within the first six months, the successful candidate will:

• Strengthen sales enablement content and improve accessibility through Seismic.
• Enhance Salesforce visibility into pipeline activity and content engagement.
• Launch and support targeted ABM initiatives aligned with sales priorities.
• Refresh onboarding and customer-facing collateral.
• Build trusted relationships across Product, Sales, Marketing, and Customer Success teams.
• Contribute measurable impact to pipeline growth, sales efficiency, and revenue generation.