Digital Optimization Strategist - Paid Social and Display

We're looking for a curious, data-loving Digital Optimization Strategist to help us drive results for some of our largest clients. In this role, you'll partner closely with Account Managers (they handle the client conversations) while you focus on building, optimizing, and improving campaigns across Paid Social and Display. You'll spend your time digging into performance, spotting trends, testing new ideas, and turning data into smart decisions that make a real impact. If you enjoy figuring out why something is or isn’t working and then fixing it, this could be a great fit. What you'll be doing Manage and optimize campaigns across Meta, YouTube, Snapchat, TikTok, and Display Analyze performance and make adjustments to improve results (targeting, creative, placements, etc.) Keep a close eye on campaign trends and jump on opportunities in real time Partner with Account Managers to align performance with client goals and KPIs Build audience targeting strategies that drive strong ROI Turn data into clear, simple insights that others can easily understand Collaborate with creative teams to improve ad performance Test new ideas, strategies, and approaches to keep campaigns fresh and effective Stay up to date on platform changes and new trends in digital marketing What you bring 3+ years of experience working in digital marketing (Paid Social + Display) Hands‑on experience with platforms like Meta, YouTube, Snapchat, and TikTok Strong analytical skills – comfortable working with data and finding insights Solid Excel skills (you don’t need to be a wizard, but you know your way around) Ability to explain performance in a way that actually makes sense to others A proactive mindset – you don’t wait to be told what to do Ability to manage multiple campaigns and priorities without dropping the ball What will make you stand out You’re naturally curious and love testing and learning You look at data and immediately start asking “why?” You are comfortable working both independently and with a team You enjoy solving problems and finding better ways to do things A little more about how you'll work Collaborate closely with Account Managers, Ad Ops, Sales, and Creative teams Own your campaigns and have the ability to make real impact Be encouraged to bring new ideas and challenge the status quo Help tell the story behind campaign performance – not just report numbers What you'll need Bachelor’s degree in Marketing, Business, Advertising, or a related field (or equivalent experience) 3+ years optimizing digital campaigns 2+ years working with reporting/analytics The annualized base salary for this role will be $45,000 - $55,000. Variable compensation may apply and could vary based on skills, experience, location, and union representation. #J-18808-Ljbffr Gannett