Senior Marketing Analytics Lead

Senior Marketing Analytics Lead We are seeking a strategic and commercially minded Senior Analytics Lead to drive insight generation and performance optimization across global marketing and communications initiatives. This role sits at the intersection of data, storytelling and business impact. The Senior Analytics Lead will translate complex data into actionable recommendations that shape marketing strategy, enhance customer engagement and improve ROI. Reporting to the Marketing Technology & Operations Director, this individual will independently lead high‑impact analytics workstreams while mentoring junior team members and partnering closely with cross‑functional stakeholders. This is an ideal role for a data‑driven leader who combines strong technical expertise with business acumen and executive‑level communication skills. What You’ll Do Lead end‑to‑end analytics projects supporting global marketing and communications programs. Develop measurement frameworks aligned to business objectives and marketing KPIs. Translate business questions into analytical approaches and actionable insights. Partner with marketing leadership to influence campaign strategy, budget allocation and channel optimization. Design and implement reporting frameworks across digital, content, brand and demand‑generation initiatives. Own dashboards and executive‑ready reporting that drive decision‑making. Conduct attribution modeling, campaign performance analysis and ROI assessments. Ensure data integrity, consistency and best practices in measurement methodologies. Collaborate with data engineering and technology teams to enhance data pipelines and analytics capabilities. Champion the adoption of advanced analytics techniques where appropriate (e.g., predictive modeling, segmentation, marketing mix modeling). Act as a trusted advisor to marketing, communications and business stakeholders, presenting insights and recommendations to senior leaders in a clear, compelling manner. Manage cross‑functional relationships across regions and business units in a global environment. Mentor junior analysts and provide guidance on analytical rigor and storytelling. Support the firm building scalable marketing analytics capabilities. Contribute to the evolution of analytics best practices within the function. What You’ll Bring 5‑7 years of experience in marketing & communications technology. User‑first thinker who believes good architecture enables great experiences. Strong experience in digital platforms, intranets or enterprise web ecosystems. Experience with Microsoft systems including SharePoint, Viva Engage, Co‑Pilot preferred. Deep understanding of system integrations, APIs, identity, search and content platforms. Experience working within large, complex organizations. Comfort translating between technical teams and non‑technical stakeholders. Pragmatic problem‑solver who knows when to innovate and when to standardize. Collaborative partner who enjoys working across IT, internal communications and business teams. Curious, adaptable and motivated by building things that people actually use. Fluency in English. Client‑first mentality. Intense work ethic. Collaborative spirit and problem‑solving approach. How you’ll grow Cross‑functional skills development & custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s‑curves, individual contribution and role expansions Perks & Benefits At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities and thrive as part of a global community. For details on total rewards in the United States, visit our ZS US office locations. Hybrid working model We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on‑site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face‑to‑face connections. Travel Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client‑facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences and enhance professional growth by working in different environments and cultures. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. #J-18808-Ljbffr Zs Associates