Director, Data Science & AI

About Us:

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web, and print. Our portfolio of brands including FailArmy , Family Handyman , People Are Awesome , Reader's Digest , Taste of Home ,  The Healthy , and The Pet Collective , is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com .

Location:

We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. This position will be based in the United States and can work remotely.

About the role:

TMB is looking for a Director of Data Science & AI to lead the team turning our data into better business decisions, build data products that drive personalized experiences and real outcomes, and apply AI and automation where they genuinely help. You understand how business users think, what friction looks like in real workflows, and how to communicate technical work in ways that land with non-technical partners.

Your primary mission is to bridge the gap between what’s technically possible and what’s practically useful. This is a hands-on leadership role: you’ll set direction, but you’ll also be in the data, in the model reviews, and building alongside your team when it counts. A big part of the job right now is foundational. You’ll partner closely with Data Engineering to get our data clean, structured, and trustworthy, then build on it with practical data science, from content scoring to forecasting to experimentation. If you’re energized by building that foundation and turning it into tools people actually use, this role is for you.

You are a fast learner who is comfortable in ambiguity, energized by solutioning, and motivated by seeing your work drive real adoption across the organization. You'll spend your time championing smarter ways of working, and helping both technical and non-technical teammates integrate AI into their everyday work, not as a disruption, but as a natural extension of how they already operate.

Responsibilities: your day-to-day:

• Own the data science roadmap, from statistical modeling, experimentation, forecasting, and segmentation to applied AI, prioritized by where it adds real business value
• Lead, mentor, and stay hands-on with a small team of data scientists: writing code and reviewing methodology, not just roadmaps
• Partner with Data Engineering to get our data clean, well-structured, and trustworthy enough to build on, and own the data science side of that foundation
• Build data products that improve how we evaluate, acquire, and program content, such as content scoring and performance prediction
• Oversee the design of production-grade solutions on our cloud stack, choosing the simplest approach that solves the business problem
• Champion the adoption and continuous improvement of AI tools across both technical and non-technical teams
• Establish practical data quality, governance, and responsible AI standards as our work scales
• Spend real time with business teams to understand how decisions get made today, then find where data and AI can make them better
• Collaborate cross-functionally with Business Intelligence, Data Engineering, Analytics Engineering, Development, and Product teams to drive technical innovation, prioritize initiatives, ship MVPs fast and iterate based on usage data
• Design and run rigorous experiments to validate hypotheses and guide business decisions
• Translate statistical and technical work into business language for executive stakeholders and make the case for where data science investment should go next
• Define success metrics for internal tools and AI initiatives, and track adoption, usage, and business impact over time
• Document tools, workflows, and best practices to scale impact beyond individual engagements
• Stay informed on industry trends, viral content, and emerging platforms to identify new opportunities

Qualifications: you have:

• 7+ years in data science or analytics, including 3+ years leading a team
• A track record of data science work that changed business decisions or outcomes, and you can tell us what moved and by how much
• Experience partnering directly with non-technical leaders (marketing, content, sales, product) to scope problems and drive adoption
• Comfort building from imperfect data: you’ve led data cleanup, modeling foundations, and quality work, not just analysis on top of it
• Strong Python and SQL, plus a solid foundation in statistics, experimentation, and forecasting
• Practical experience applying AI and LLM tools (such as Claude, Copilot, ChatGPT, and Gemini) to real workflows
• A bias for action

Nice to have:

• Hands-on experience with Google Cloud Platform (BigQuery, Vertex AI), including deploying models or agents in production
• Experience with media, content, or audience data

About this team:

The Data Science team is a small but mighty group sitting at the center of the organization. We're a centralized team, which means we work across nearly every department: from Marketing and Creative to BI, Engineering, Product, and beyond. If there's a workflow to improve, a tool to build, or a data problem worth solving, chances are we're involved.

Our work is practical by design. We build internal tools and data products that make real work easier, not to chase trends, but because the right solution at the right moment can meaningfully change how an entire team operates. We use AI where it genuinely helps, and we're skeptical of hype for its own sake. That pragmatic instinct is part of what makes us effective.

As a team, we move fast and stay scrappy. We're not a big org with lengthy approval chains. We prototype, iterate, and ship. We collaborate constantly, both within the team and across the business, and we're at our best when we're working alongside stakeholders to understand their problems firsthand rather than solving in a vacuum.

If you're joining us, you're joining a team that values curiosity, initiative, and craft. Our team genuinely believes the most impactful data work happens when technical depth meets real business context.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at . 

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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