Conversion Optimization Manager (6 month contract)

Conversion Optimization Manager (6 month contract)

Plano, Texas, United States

We're looking for an experienced CRO contractor to maintain the momentum of our established experimentation program. This is a hands-on execution role - the strategy, infrastructure, and reporting frameworks are in place. You'll own day-to-day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track.

The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well-documented program at the end of the engagement.

Please note this is a full time, fixed term 6 month contract.

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

In this role, you will be responsible for:

What You'll Own

Experimentation Program Continuity

• Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
• Maintain test backlog prioritization based on CVR impact and traffic volume
• Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
• Document all test results, learnings, and winning variants for program continuity
• Support high-visibility web launches with testing validation and pre/post conversion analysis
• Collaborate with agency and internal stakeholders

Conversion Performance Monitoring

• Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
• Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
• Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
• Maintain reporting cadence and stakeholder visibility throughout the engagement

Personalization & Audience Targeting

• Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
• Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
• Support high intent page and GTM testing and validation across the business
• Support any intent-based targeting initiatives in flight during the contract period

Cross-Functional Coordination

• Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
• Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
• Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership

Handoff & Documentation

• Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
• Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items

About you

• 4+ years of hands-on CRO experience - you can own a program independently from day one
• Direct experience with Amplitude Experiment and Amplitude Analytics (required)
• Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
• Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
• Experience with Google Tag Manager, GA4, and Salesforce reporting
• Comfortable working cross-functionally with web, design, and demand gen teams
• Clear, concise communicator - you lead with the insight and the action, not the detail
• B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential

Tech Stack

• Experimentation & Analytics: Amplitude Experiment + Amplitude Analytics
• CDP & Behavioral Data: Segment (Twilio)
• CRM & Attribution: Salesforce
• Tag Management: Google Tag Manager
• Marketing Automation: Marketo
• ABM & Intent: 6Sense
• Reporting: Looker, GA4

Our benefits package includes:

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary
• Matching 401K
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture

Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.

Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it - a mission to which we are constantly committed.

Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination.

As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to View email address on click.appcast.io for assistance.