Manager, Social Marketing Novato, California, United States

Job Overview 2K Games is a global video game company devoted to publishing titles developed by leading studios. We are looking for a Manager, Global Social Marketing to join the Digital Community Marketing team and help develop and execute best‑in‑class social marketing campaigns across the Firaxis portfolio, including the Civilization and XCOM franchises. Responsibilities Serve as the social marketing expert, collaborating with cross‑functional teams to prioritize and streamline efforts, manage expectations, timelines and needs of the team to execute social marketing workstreams and campaigns. Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing. Develop and execute social marketing campaigns from audience insights that align with our identified target audiences. Develop social engagement and growth performance metrics, providing in‑depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment. Steer creative ideation and social content development needed to launch best‑in‑class campaigns. Collaborate with cross‑functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns. Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players. Qualifications 4–6+ years as a Global Social Marketing leader in live‑service games. Expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints. Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms). Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered. Excellent written and interpersonal communication skills, with the ability to build long‑term relationships with internal and external stakeholders. Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, and to present to peers, reports, and company leadership. Strong team management skills and cross‑functional leadership competency, with an understanding of a matrixed organization and how to navigate. Strong leader who can make critical decisions quickly while taking a measured approach to risk and having hard conversations when needed. Flexibility and ability to pivot directions when needed. Good taste in content and an eye for which social marketing approaches will move the needle. Extensive knowledge of a wide array of gaming genres and communities. Compensation & Benefits The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per year, subject to market location and individualized factors. Total compensation may include a bonus, equity awards, 401(k) plan, Employee Stock Purchase Program, and a benefits package including medical, dental, vision, life insurance, 14 paid holidays, 15–25 days paid vacation, up to 10 paid sick days, parental and compassionate leave, mental health wellbeing programs, family planning support, commuter benefits, and fitness reimbursements. Equal Employment Opportunity As set forth in 2K’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. We are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the company’s accommodation policy and review process. #J-18808-Ljbffr