Consumer Insights Market Research Analyst

Location: 5 days per week onsite in Bergen County, NJ Candidates must have experience setting up panels/focus groups, conducting quantitative/qualitative research, making data recommendations to clients, and working in a flavors/fragrance company. Our client, a leading global flavor & fragrance company, is seeking a Consumer Insights Analyst to join their team! Essential Job Functions Self-starter with the ability to think creatively while also executing with strong attention to detail Some knowledge of quantitative techniques (survey design, questionnaire development, data analysis) and foundational qualitative methodologies Ability to identify consumer unmet needs and translate them into opportunities Curiosity to explore and adopt new, agile methodologies (e.g., social listening, AI tools) to expand capabilities and continuously improve approaches Support and help lead future-forward innovation initiatives, including development, management and exploratory qualitative research Leveraging different platforms (e.g., TikTok, Instagram) to identify trends and translate them into actionable insights and reports Develop, manage, and maintain future-forward consumer panels Core Research Executions & Operations Support end-to-end execution of research studies, including: Preparation of products and materials for testing (e.g., CLTs, HUTs, concept tests) Survey programming, data entry, and platform management (e.g., Qualtrics, Toluna) Fieldwork coordination and logistics Run and manage small-scale quantitative and qualitative studies, ensuring quality and accuracy in execution Perform data cleaning, validation, and basic analysis, ensuring data integrity before deeper insights are developed Assist in coding qualitative responses and synthesizing findings Support senior team members in fragrance testing methodologies (CLTs, HUTs, sensory evaluations) and learn best practices through hands‑on involvement Insights Development & Reporting Translate data (quantitative, qualitative, and social listening) into clear, actionable insights and recommendations Develop reports and presentations for internal and external stakeholders, with increasing ownership over time Support the CI team across projects as needed, including survey creation, analysis, and reporting Demonstrate agility and curiosity, with the ability to manage multiple projects across categories with a strong sense of urgency Passion for fragrances and interest in home and personal care categories Foster collaboration with cross-functional teams (Marketing, R&D, Sales), contributing to a strong team environment Balance innovation thinking with operational excellence, recognizing that strong execution is critical to delivering impactful insights Skills Working knowledge of marketing research methodologies and platforms (e.g., Qualtrics, Toluna) Strong organizational skills and attention to detail, particularly in managing data and research logistics Ability to communicate clearly and effectively, both verbally and in written reports Emerging ability to translate insights into actionable recommendations Ability to design and support qualitative research to complement quantitative programs Comfortable working with data sets (Excel, etc.) Educational Qualifications & Competencies BS in relevant fields (Consumer Insights, Marketing, Psychology, Neuroscience, Sociology, Analytics required; MS preferred) Proficiency in Microsoft Office (Excel, PowerPoint required) Familiarity with statistical software (SPSS, SAS, or similar) is a plus Curiosity and ability to learn new tools and platforms quickly Preferred: ~3 years of experience in consumer insights or related field Experience with panel management and/or social listening is a plus #J-18808-Ljbffr Coda Search│Staffing