Director, Product Marketing

Director, Product MarketingPosition Spotlight10+ years of relevant experience, including at least 5 years in marketing.Lead product marketing strategy, commercialization, and lifecycle planning for Cochlear's implantable hearing solutions.Build customer-led positioning and launch strategies while developing a team of product marketing professionals. Hybrid position based in Lone Tree, Colorado, with travel of up to 25%.Hybrid position based in Lone Tree, Colorado, with travel of up to 25%.About the roleChange people's lives and love what you do at Cochlear, the most recognized brand in hearing health care. As Director, Product Marketing, you will lead the product marketing strategy and commercialization of Cochlear's implantable hearing solutions across the Americas.You will translate customer and market insights into compelling product positioning, successful launches, and programs that generate demand and support upgrades. Leading a team of product marketing professionals, you will partner across Marketing, Sales, Finance, Recipient Services, and global functions to drive portfolio growth and deliver an exceptional customer experience.This role is based at our Americas head office in Lone Tree, Colorado, with a hybrid schedule requiring at least three days per week in the office.Key ResponsibilitiesDevelop and execute annual product marketing, commercialization, launch, and sustaining plans across Cochlear's implantable hearing solutions.Turn customer, professional partner, competitive, and market insights into differentiated positioning, messaging, campaigns, and sales enablement strategies.Lead cross-functional launch and lifecycle initiatives, aligning Marketing, Sales, Finance, Clinical, Regulatory, Reimbursement, Operations, and global partners.Lead and develop the product marketing team while managing priorities, budgets, forecasts, and performance against business goals.Key RequirementsTo add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:Bachelor's Degree in Health Science or Equivalent Work Experience10+ Years Experience required5+ Years Marketing Experience RequiredAbility to travel up to 25%Desired skillsContent Strategy Development: Develop customer-led content strategies and compelling messaging that drive engagement and business results.Content Governance: Establish scalable content standards, workflows, quality controls, and regulatory compliance.Content Delivery: Optimize content delivery using analytics, automation, and personalization to improve effectiveness.Integrated Marketing Campaigns: Lead cross-functional, omnichannel campaigns that align customer insights with business objectives.Channel Management: Develop data-driven channel strategies that improve performance, ROI, and alignment with marketing objectives.Content Personalization: Use customer insights and data to deliver personalized experiences that increase engagement and conversion.Marketing Performance Management: Define performance metrics and use analytics to measure results, optimize marketing strategies, and inform decisions.Total RewardsIn addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.Pay Range in the United States: $180,000 - $190,000 based upon experience, as well as an annual bonus opportunity of 20% of base salary. Exact compensation may vary based on skills, experience, and location.Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.Who are we?Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.Learn more about what our employees are saying about working at Cochlear:How does Cochlear support employee wellbeing?What makes Cochlear a great place to work?Physical & Mental DemandsThe physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.The work environment is a hybrid home/office environment and is representative of the environment an individual may encounter while performing the essential functions of this job.Applicants must reside in the state of Colorado and able to work a hybrid work scheduled to be eligible for consideration for this role.Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at to learn more.Cochlear Americas is an Equal Opportunity Employer. We will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at View phone number on click.appcast.io.Application deadline: November 30, 2026 #J-18808-Ljbffr